Month: October 2010
Theory is not merely bookish. Theory helps us to comprehend phenomena better. Understanding theory one can apply the same in practice more….
entrepreneurship, literature surveyAn entrepreneur is a person who combines various factors of production, processes the raw materials, converts the raw materials into….
entrepreneurshipEntrepreneurial personality is distinct from the personality of a common man. An entrepreneur possesses special qualities, values, skills, attitudes
At present, ADRs/GDRs of companies such as Infosys and Satyam trade at a substantial premium to the domestic price, while that of companies….
banking and finance sectorIndian companies are allowed to raise capital in the international market through the issue of ADRs/GDRs. They can issue ADRs/GDRs…
One of the intriguing aspects of pricing is that buyers are likely to use price as an indicator of both service costs and service quality…
In recent years economists have recognized that monetary price is not the only sacrifice consumers make to obtain products and services.
literature survey, marketing strategyTo what extent do customers use price as a criterion in selecting services? How much do consumers know about the costs of services?