All articles by Abhinash Jena
Abhinash has worked in various marketing, sales, branding, and marketing functions for GPS companies including MapmyIndia Navigators (www.MapmyIndia.com). In addition to writing for Knowledge Tank articles, he also writes the expert's advice for Thesis & Dissertations and Power Designs. And holds an MBA from Indian
Institute of Planning and Management, New Delhi.
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Got an online business? Looking for ways to promote it? Got no big budget for contemporary promotional activity?
These are few of the many questions that a lot of young entrepreneurs ask themselves today. It is not difficult today to start a new business but it is difficult to promote it and convert prospects into sales. It is no coincidence that search engines like Google and Yahoo have become a part of human life. Read more »
FDI or foreign direct investment is the investments brought into productions and economy of a country by people of another country. USA was the world’s largest recipient of FDI totaling $194 billion in 2010 after which in line was China with $185 billion in 2010 and India in 2010 was $44.8 billion (Greyhill Advisors). No doubt FDI have helped a lot of industrial fields to excel and dominate than the others. Read more »
Thesis writing is important for those who looking forward to a more secured future. Thesis is an idea that is gradually nurtured and developed to produce a globally acceptable proposal. A Thesis demonstrates the ability of the scholar to perform crucial research and analyze it to produce correct decisions in planned way. Read more »
Celebrity endorsement of luxury brands is hardly a new phenomenon but has been in practice for several centuries. Celebrities are highly valuable and necessary for brands especially in the luxury brand sector (Keegan, 2011). Read more »
“Companies that fail to adapt to changes elsewhere in their industries value chains are often blindsided by competitors who react to those changes” (Jones, 2010, pp 47). Within the last decade luxury market has changed dramatically. Read more »
Luxury brands provide a rich arena to investigate branding processes, an arena in which image and symbol drive brand value largely via advertising campaigns (Fich, 2009). Advertising remains the guardian of the luxury brand and is often the central messenger of the audience brand relationship. Read more »
There are four keys to managing luxury brands successfully: design and communication management; product line management; customer service management and channel management (Swystun , 2007). Read more »
Strategic Human resource management is an approach that refers how the aims of the organization will be acquired through people by means of human resource strategies and combined human resource practices and policies. Strategic Human resource management is also based with viewing the people of the organization as a strategic element for the acquirement of competitive benefit (Huslid, 2003).
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