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Thanks to the initiatives of the Government of India and various non-government organizations (NGOs) in context of spreading mass awareness on detrimental impacts of cigarette smoking that today even the kids are well aware that cigarette smoking is injurious to health. Read more »
All articles by Ankita Agarwal
Ankita is working with the editorial board of Project Guru as a Research Analyst and Writer. With Masters in Commerce and Business Studies, Ankita learned much of what she knows about management through experience. She has previously worked in various financial institutions like Birla Global, HDFC Ltd. and Citi Financial. She is self-motivated and writes for the Knowledge Tank section of Project Guru. She has authored more than 80 articles so far in Human Resources Management, Strategic Management, Finance and Marketing. She likes to pen her thoughts about the latest issues gripping these areas across the world.
No returns, no exchange policy
Article by Ankita Agarwal
on April 8, 2013
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Traditionally, the companies have always followed a ‘push strategy’ wherein the companies pushed their offerings to the target customers through excessive marketing. With a shift in power from the hands of marketers to that of customers, the strategy was no longer effective in generating revenues for the firms. Read more »
Managing Product Returns
Article by Ankita Agarwal
on April 1, 2013
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Managing product returns is probably one of the most complex organizational tasks; not only because it involves complete re-processing of the sales transaction, but also because their are huge costs involved in terms of money, time and customer dissatisfaction. Read more »
Controlling product returns
Article by Ankita Agarwal
on March 21, 2013
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Though the traditional approach of discouraging product returns is no more effective in present market scenario; very high rates of product returns aren’t healthy too. A very high rate of product returns is definitely a signal of something wrong in the organization; either within the organization, or at the suppliers’ or the customers’ end. Read more »
Importance of marketing the innovation
Article by Ankita Agarwal
on March 12, 2013
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Globalization and technological advancement have enhanced the awareness levels of modern consumers and the growing competition among businesses have resulted in a shift of power from the hands of marketers to that of the consumers (Panwar, 2001). Read more »
Transition from closed innovation to open innovation
Article by Ankita Agarwal
on March 7, 2013
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Peter Drucker, the legendary management consultant stressed upon the need for innovation and established that a business enterprise has only two basic functions; marketing and innovation (Drucker, n.d. cited in Swaim, 2010). Read more »
Basics of a successful innovation
Article by Ankita Agarwal
on February 28, 2013
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In the context of present business environments, it is often said that change is the only constant today. The markets are so volatile that what may be of relevance today may turn out to be a total waste in the immediate future (Reuvid, 2005). Read more »
The impact of sales targets on customer satisfaction
Article by Ankita Agarwal
on February 25, 2013
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A recent article in Harvard Business Review pointed out to the fact that companies often overburden their sales departments with unrealistic sales targets for achieving financial success. Companies often perceive that by setting sales targets as high as possible, they would be able to stretch sales team’s efforts to the maximum (Zoltners et al., 2011). Read more »
