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Apple Inc. is a multinational company having its origin in US, which manufactures and markets consumer electronics, computer software and personal computers. As per the statistics of August 2010, Apple Inc. carries out its operations in 10 countries through its 301 retail outlets and an online business portal from where customers can buy the requisite products. Read more »
All articles by Parul Goyal
Parul is an MBA by qualification and academician by profession. Her forte is marketing and human resources. Currently, associated with a preschool chain of national repute as a centre head. In the past, she has worked as a lecturer with various B-schools in India. She always thrives for growth both personally and professionally. According to Parul literary writing gives her an opportunity to keep herself updated with the current trends of business management.
Apple Inc.’s Product Distribution System in US and UK
Article by Parul Goyal
on August 21, 2012
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Present situation of the Indian aviation industry
Article by Parul Goyal
on May 13, 2012
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Aviation industry of India have radically transmuted from being a highly regulated and poorly managed industry to a more liberal and deregulated sector since 2004 that attracted a lot of private investors. Read more »
Why airlines in India are facing losses?
Article by Parul Goyal
on May 7, 2012
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Recently, Kingfisher Airlines was all over the news but for the wrong reasons. It is on the verge of a collapse. However, this is an alarm for the worse which is yet to come. Read more »
Why and how does thesis fail?
Article by Parul Goyal
on February 23, 2012
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Theses are an inevitable part of the masters and doctoral pedagogy. Candidates pour in their hearts, minds and a lot of efforts in making their thesis as per the university guidelines and supervising professors’ requirements. Read more »
Celebrity endorsement in India
Article by Parul Goyal
on February 22, 2012
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In India, celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect of the people with the celebrities. Today, most of the popular brands are being endorsed by a famous personality either from entertainment industry or sports arena. Read more »
Influence of corporate culture on corporate strategies
Article by Parul Goyal
on January 24, 2012
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Corporate Strategies are the determinants of the future of the business and its various integrated functions. Success of business venture is directly proportionate to the formulation and implementation of the corporate strategies. Read more »
Pharmaceutical Industry and Third Party Logistics in India: A welcomed hand shake
Article by Parul Goyal
on January 10, 2012
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Outsourcing is the act of reassigning some of the business activities and decision making abilities to another firm who specialises in performing those respective activities (Chase et al., 2004). Outsourcing is a phenomenon which is catching up really fast across the globe primarily because of the advantages it is bound to offer. Read more »
Customer focus: A Midas touch
Article by Parul Goyal
on January 8, 2012
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In today’s highly competitive business scenario where firms compete for securing the maximum market share, customer acquisition and retention is highly important. For this the firm must adopt customer centric approach and incorporate customer focus as the guiding philosophy for business functions. Read more »
