Structural equation modeling (SEM) is a powerful multivariate technique used increasingly in scientific investigations for evaluating and testing the relationships between variables.
Numerous theorists believe that the influence of social groups helps people meet mutual needs and demands. This article aims to determine the influence of social groups on the buying behaviour of rural consumers in today’s marketplace.
Sometimes Cronbach’s alpha value is negative, i.e. below 0. This article explains how to handle negative Cronbach’s alpha value so that it is turned acceptable.
Research gaps are the centre of any research, determining the areas which lack crucial information. This article explains how to identify and write the thesis research gaps.
The principles of validity and reliability in SEM are used to assess the quality of research. They reflect the accuracy with which a method, approach, or test measures a problem.
Apart from the KMO and Bartlett’s test table, the most important output while running the factor analysis test in SPSS is the rotated component matrix table.
The preliminary requirement of completing thesis research is the formulation of the background of the study. The background of the study is typically a part of the Introduction chapter of the thesis.
The ecotourism model in the tourism industry comprises a number of stakeholders such as small and medium-sized local communities, businesses, and NGOs.