Strategic marketing is an approach that integrates the marketing operation of an organization with all the other managerial functions in order to enable an organization to succeed in the market. Strategic marketing is not only important for the success of organizations with physical infrastructure but also essential for the success of online organizations. Strategic marketing when adapted efficiently can help organizations promote their business and improve their profitability. Strategic marketing is hence indispensable to all organizations.
It is well known that level of job satisfaction of faculties teaching online is highly correlated with the quality of the education delivered online and performance of students learning online (Marion and Quaglia, 1991). Therefore it is important for faculties to be highly satisfied and happy about imparting education online. However, keeping the faculties satisfied and happy relies purely upon the educational institutions to which they are tied up. Read more »
There are several benefits that organizations could gain on availing the services offered by a logistic service provider. Deepen (2007, p 21) has identified that the major benefit of logistics is the reduction of costs that it offers to organizations. Read more »
No concept is free from criticisms. Transformational leadership theory is not an exception to it. Though seems effective, there are numerous criticisms about transformational leadership theory (Tracey and Hinkin, 1998). Read more »
Online recruitment is not meant for everyone and it is not a solution for all hiring needs. It is always important to keep in mind how an online environment affects the applicant pool (Boone and Kurtz, 2010). Read more »
Transformational leaders explore hidden talents of individuals and make them perform exceedingly well. On the other hand, they care for their followers as individuals and act genuine to them. The following examples explain how transformational leadership can bring about success in an organization. Read more »
The Indian steel industry is one of the most promising industries in the country and across the world. Consumption of steel is an important indicator of economic progress of any country; it increases with an increase in demand for infrastructure, automobiles, transportation, etc. Read more »