All articles by Priya Chetty
Priya Chetty

Priya Chetty writes frequently about advertising, media, marketing and finance. In addition to posting daily to Project Guru Knowledge Tank, she is currently in the editorial board of Research & Analysis wing of Project Guru. She emphasizes more on refined content for Project Guru's various paid services. She has also reviewed about various insights of the social insider by writing articles about what social media means for the media and marketing industries. She has also worked in outdoor media agencies like MPG and hotel marketing companies like CarePlus. She has attained MBA degree from Indian Institute of Planning and Management, New Delhi.

Importance of corporate social responsibility to societies

Corporate social responsibility generates direct and indirect business benefits and advantages to the corporation that adopt it (Bueble, 2009). Read more »

Logistics- an American and European perspective

Logistics- an American and European perspectiveLogistics has different definitions in different nations and its definition has evolved over a period of time. In 1935, the vocabulary of marketing compiled by the American Marketing Association (AMA) defined logistics as a series of enterprise tasks involved during the transfer of material resources from the production place to the consumption area including the processes of service. Read more »

Evolution and present Situation of Multinational Corporations

Each year Fortune Publishes a list of several admired United States corporations. Several organizations are multinational, largely in operations and philosophy (Shapiro, 2009). Read more »

Corporate social responsibility contributes to organizational development

Corporate social responsibility is not just doing the appropriate thing because it is correct. It also produces indirect and direct business advantages which benefits the corporations that adopt it (L’Etang and Pieczka, 2006). Read more »

Role of strategic marketing in promoting e-commerce

Strategic marketing is an approach that integrates the marketing operation of an organization with all the other managerial functions in order to enable an organization to succeed in the market. Strategic marketing  is not only important for the success of organizations with physical infrastructure but also essential for the success of online organizations. Strategic marketing when adapted efficiently can help organizations promote their business and improve their profitability. Strategic marketing is hence indispensable to all organizations.

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Strategies to improve job satisfaction of faculties who teach online

It is well known that level of job satisfaction of faculties teaching online is highly correlated with the quality of the education delivered online and performance of students learning online (Marion and Quaglia, 1991). Therefore it is important for faculties to be highly satisfied and happy about imparting education online. However, keeping the faculties satisfied and happy relies purely upon the educational institutions to which they are tied up. Read more »

Benefits gained by organizations from logistic service providers

Benefits gained by organizations from logistic service providersThere are several benefits that organizations could gain on availing the services offered by a logistic service provider. Deepen (2007, p 21) has identified that the major benefit of logistics is the reduction of costs that it offers to organizations. Read more »

Corporate social responsibility in hospitality industry in UK

Corporate social responsibility in hospitality industry in UKHospitality industry in UK is a multimillion dollar industry. This industry serves millions of people all over the globe and is expected to grow to a great extent over the coming years. The hospitality industry forecasts around 1580 million tourists by 2020 to arrive in UK (Price water house Coopers, 2006). Read more »

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