All articles by Priya Chetty
Priya Chetty

Priya Chetty writes frequently about advertising, media, marketing and finance. In addition to posting daily to Project Guru Knowledge Tank, she is currently in the editorial board of Research & Analysis wing of Project Guru. She emphasizes more on refined content for Project Guru's various paid services. She has also reviewed about various insights of the social insider by writing articles about what social media means for the media and marketing industries. She has also worked in outdoor media agencies like MPG and hotel marketing companies like CarePlus. She has attained MBA degree from Indian Institute of Planning and Management, New Delhi.

Challenges in implementing communities of practice in organizations

There are four major challenges associated with communities of practice (Clarke and Cooper, 2000). They are community challenge, management challenge, personal challenge and technical challenge. Read more »

Different models for E-retailing

The major underlying reasons behind the success of electronic retailing (e-retailing) is that the technology convergence that offers better experience to consumers, enabling them to shop products from anywhere and at any time at a cost effective manner. Read more »

Challenges faced by coastal shipping in India

Coastal shipping is the term used for describing the movement of cargo by ships within a particular country. It has numerous advantages: it is cost-effective, environment friendly and more favored than alternative modes of cargo transport in developed countries. Despite its wide scope and popularity in other nations, India has sadly never realized coastal shipping’s true potential. Read more »

Internal job posting programs

Effective recruitment process is vital to the success of any organization (Barber 1998). However, the major decision to be made is to recruit whether externally or internally. Read more »

Cultivating effective communities of practice

In order to successfully implement communities of practice in organization there are seven principles involved (Wenger, McDermott, and Snyder, 2002; Cross, 1998). Read more »

Relationship between organizational conflict and performance of organization

Conflict is a force that must be managed rather than avoided. Managers should never try to avoid all organizational conflicts but they must try to keep the conflict at a functional and moderate level. It helps to contribute altering efforts which profit the organization. Read more »

Difference between human capital management & HRM

In general human capital management and human resource management (HRM) possess many similarities when compared. Human capital management and HRM deals with the HR department of an organization. It is the foremost solitary body responsible for carrying the organizational processes in business environments. Read more »

Debt substitution at L&T infrastructure finance company limited

Debt is referred to the amount of monetary assets like money borrowed by third party. In order to make enormous purchases many organizations today are using debt as a perfect source of usage (Lewis and Davis, 1987). Read more »

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