All articles by Rajalakshmi Rahul

Rajalakshmi Rahul is the CEO of Kalki Training Academy. She has four years of industrial experience as a telecommunication software developer. She is presently running her own educational consultancy, catering the needs of students belonging to both engineering and management discipline. She is a part of research and analysis team of Project Guru. She is a computer engineer with masters in technology management. She has graduated from Anna University and is a gold medalist.

Luxury Brand Market in India

Article by on October 31, 2012 No comments

Fashion is a symbol of society and has continuously been influenced by historical, social, traditional, religious, political, economic, psychological and more recently technological changes (Welters and Lillethun, 2011). Read more »

Knowledge management cycle

Article by on October 1, 2012 1 comment

Knowledge is a key to success. Knowledge management is one of the most important activities that an organization has to adapt (Davidson & Voss, 2002). The following figure shows the knowledge management cycle. Read more »

Strategies to emerge as a leader in the market

Article by on September 28, 2012 1 comment

The following are some of the strategies that multinational corporations in India can adopt in order to improve their brand image in the international market and become a world player (Daft and Lane, 2009) Read more »

Difficulties faced by Indian firms in a global market

Article by on September 17, 2012 No comments

The following are the challenges encountered by Indian multinational enterprises in going global (Sreenivas, 2006): Read more »

HCM as strategic role player in organization

Article by on September 13, 2012 No comments

Human capital management is the significant revolutionized strategy in present business contexts (Archer, 2002). The strategy of human capital management cannot be initiated regularly but can only be initiated with perfect expertise of minds and carrying out their research continuously. Read more »

History of Corporate social responsibility

Article by on September 8, 2012 No comments

Corporate Social Responsibility is as old as the evolution of business itself even though the concept was not formulated formally until presently. Raad (2005) describes that corporate social responsibility is not a new topic. Read more »

Engaging employees to take part in CSR activities

Article by on September 6, 2012 No comments

It is not only important for organizations to formulate CSR strategies but also important to make them to be adapted by their employees. The human resource department and corporate social responsibility are closely interrelated with each other (Sharma, Sharma and Devi, 2009). Read more »

How does Timond advertise its products?

Article by on August 30, 2012 No comments

Time never lies. Like a beating heart it chronicles and the yesteryear, today and the moments to come. At Timond the watches are developed greatly, the rhythmic countdown to whatever is to be, the preserver of seasons that has withered, arrived and charmed. Read more »

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