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	<title>Knowledge Tank &#187; All articles in Commentary field </title>
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	<link>http://www.projectguru.in/publications</link>
	<description>Articles, journals, case studies &#38; research</description>
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		<item>
		<title>Natural Disasters: Act of God or Man?</title>
		<link>http://www.projectguru.in/publications/natural-disasters-act-of-god-or-man/</link>
		<comments>http://www.projectguru.in/publications/natural-disasters-act-of-god-or-man/#comments</comments>
		<pubDate>Mon, 17 Dec 2012 07:36:38 +0000</pubDate>
		<dc:creator>Ankita Agarwal</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[disaster management]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[natural disaster]]></category>

		<guid isPermaLink="false">http://www.projectguru.in/publications/?p=3262</guid>
		<description><![CDATA[Natural disasters have always devastated human lives miserably. Be it an earthquake, hurricane, flood, tsunami or any other kind, the human life in the affected area reaches to a zero. Everything from the basic necessities of food, clothing and shelter to the luxuries are to be restored from a scratch.<span class="read-more"><a href="http://www.projectguru.in/publications/natural-disasters-act-of-god-or-man/"> Read more &#187;</a></span>]]></description>
		<wfw:commentRss>http://www.projectguru.in/publications/natural-disasters-act-of-god-or-man/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kids Reality Shows: The Realities Behind</title>
		<link>http://www.projectguru.in/publications/kids-reality-shows-the-realities-behind/</link>
		<comments>http://www.projectguru.in/publications/kids-reality-shows-the-realities-behind/#comments</comments>
		<pubDate>Thu, 30 Aug 2012 09:27:59 +0000</pubDate>
		<dc:creator>Ankita Agarwal</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[child labor]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[reality shows]]></category>
		<category><![CDATA[tv shows]]></category>

		<guid isPermaLink="false">http://www.projectguru.in/publications/?p=2879</guid>
		<description><![CDATA[The Indian television industry has come a long way from the age of family dramas like Hum Log and mythological epics like Ramayana, to serving its audiences with never-ending emotional dramas of Ekta Kapoor. Today the Indian television has entered a new phase which is called the ‘reality television.’<span class="read-more"><a href="http://www.projectguru.in/publications/kids-reality-shows-the-realities-behind/"> Read more &#187;</a></span>]]></description>
		<wfw:commentRss>http://www.projectguru.in/publications/kids-reality-shows-the-realities-behind/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Attrition: The Truth behind the Figures</title>
		<link>http://www.projectguru.in/publications/attrition-the-truth-behind-the-figures/</link>
		<comments>http://www.projectguru.in/publications/attrition-the-truth-behind-the-figures/#comments</comments>
		<pubDate>Wed, 30 May 2012 13:56:31 +0000</pubDate>
		<dc:creator>Ankita Agarwal</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[attrition]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[hrm]]></category>
		<category><![CDATA[human resource]]></category>

		<guid isPermaLink="false">http://www.projectguru.in/publications/?p=2601</guid>
		<description><![CDATA[Attrition is one of the most discussed issues in today’s corporate scenario. Whenever I come across any news related to attrition, the two facts that draw my immediate attention are that ‘attrition is bad’ and ‘attrition rate is on a hike and reached x%’. But somehow I always find both these facts partial and misleading. <span class="read-more"><a href="http://www.projectguru.in/publications/attrition-the-truth-behind-the-figures/"> Read more &#187;</a></span>]]></description>
		<wfw:commentRss>http://www.projectguru.in/publications/attrition-the-truth-behind-the-figures/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Modern Indian Writers in English: Are they stereotyped as Casteism writers?</title>
		<link>http://www.projectguru.in/publications/modern-indian-writers-in-english-are-they-stereotyped-as-casteism-writers/</link>
		<comments>http://www.projectguru.in/publications/modern-indian-writers-in-english-are-they-stereotyped-as-casteism-writers/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 16:01:20 +0000</pubDate>
		<dc:creator>Priya Chetty</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[arundhati roy]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[kiran desai]]></category>
		<category><![CDATA[literature]]></category>
		<category><![CDATA[vedas]]></category>

		<guid isPermaLink="false">http://www.projectguru.in/publications/?p=2208</guid>
		<description><![CDATA[Literature in India has not remained same since its first stages of development in 3000 BC. Indian literature since the Vedas and the Upanishads has produced more volumes of beautiful writings than any other part of the world.<span class="read-more"><a href="http://www.projectguru.in/publications/modern-indian-writers-in-english-are-they-stereotyped-as-casteism-writers/"> Read more &#187;</a></span>]]></description>
		<wfw:commentRss>http://www.projectguru.in/publications/modern-indian-writers-in-english-are-they-stereotyped-as-casteism-writers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Why it is crucial to introduce new insurance products in rural India?</title>
		<link>http://www.projectguru.in/publications/why-it-is-crucial-to-introduce-new-insurance-products-in-rural-india/</link>
		<comments>http://www.projectguru.in/publications/why-it-is-crucial-to-introduce-new-insurance-products-in-rural-india/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 08:48:31 +0000</pubDate>
		<dc:creator>Priya Chetty</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[rural india]]></category>

		<guid isPermaLink="false">http://www.projectguru.in/publications/?p=1950</guid>
		<description><![CDATA[InIndia, insurance has a deep-rooted history. It finds mention in the writings of Manu (Manusmruthi), Yaganavalkya (Dharmasastra) and Kautilya (Arthasastra).<span class="read-more"><a href="http://www.projectguru.in/publications/why-it-is-crucial-to-introduce-new-insurance-products-in-rural-india/"> Read more &#187;</a></span>]]></description>
		<wfw:commentRss>http://www.projectguru.in/publications/why-it-is-crucial-to-introduce-new-insurance-products-in-rural-india/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is brand marketing and promotions deteriorating?</title>
		<link>http://www.projectguru.in/publications/is-brand-marketing-and-promotions-detiorating/</link>
		<comments>http://www.projectguru.in/publications/is-brand-marketing-and-promotions-detiorating/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 11:22:51 +0000</pubDate>
		<dc:creator>Abhinash Jena</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://www.projectguru.in/publications/?p=247</guid>
		<description><![CDATA[Today we are surrounded with millions of products around us and receive not millions but thousands of messages about different products. So how are organizations able to create a space between their branded products and the no-name products (these are the products that you see for the first time on the shelf). <span class="read-more"><a href="http://www.projectguru.in/publications/is-brand-marketing-and-promotions-detiorating/"> Read more &#187;</a></span>]]></description>
		<wfw:commentRss>http://www.projectguru.in/publications/is-brand-marketing-and-promotions-detiorating/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to take the right decision at the time of confusion ?</title>
		<link>http://www.projectguru.in/publications/how-to-take-the-right-decision-at-the-time-of-confusion/</link>
		<comments>http://www.projectguru.in/publications/how-to-take-the-right-decision-at-the-time-of-confusion/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 12:29:51 +0000</pubDate>
		<dc:creator>Abhinash Jena</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[business studies]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[webinar]]></category>
		<category><![CDATA[writing guide]]></category>

		<guid isPermaLink="false">http://www.projectguru.in/publications/?p=190</guid>
		<description><![CDATA[In the most unpredictable business conditions most managers have seen, it’s harder than ever to plan for three months out — never mind a year. Despite the chaos, there are well-established tools that can be used to navigate a murky business environment.<span class="read-more"><a href="http://www.projectguru.in/publications/how-to-take-the-right-decision-at-the-time-of-confusion/"> Read more &#187;</a></span>]]></description>
		<wfw:commentRss>http://www.projectguru.in/publications/how-to-take-the-right-decision-at-the-time-of-confusion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Lack Luster</title>
		<link>http://www.projectguru.in/publications/marketing-lack-luster/</link>
		<comments>http://www.projectguru.in/publications/marketing-lack-luster/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 20:16:49 +0000</pubDate>
		<dc:creator>Priya Chetty</dc:creator>
				<category><![CDATA[Commentary]]></category>

		<guid isPermaLink="false">http://www.projectguru.in/publications/?p=213</guid>
		<description><![CDATA[Having a good advertising agency to execute your strategy could help a brand, especially the ones with no pocket-barriers. <span class="read-more"><a href="http://www.projectguru.in/publications/marketing-lack-luster/"> Read more &#187;</a></span>]]></description>
		<wfw:commentRss>http://www.projectguru.in/publications/marketing-lack-luster/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gujrat: evolution. Bihar: extortion. &#8216;Industry today&#8217;</title>
		<link>http://www.projectguru.in/publications/gujrat-evolution-bihar-extortion-industry-today/</link>
		<comments>http://www.projectguru.in/publications/gujrat-evolution-bihar-extortion-industry-today/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 21:01:48 +0000</pubDate>
		<dc:creator>Priya Chetty</dc:creator>
				<category><![CDATA[Commentary]]></category>

		<guid isPermaLink="false">http://www.projectguru.in/publications/?p=208</guid>
		<description><![CDATA[And so it emerges from our study (field survey) that a staggering 19% of our citizens feel Guj CM Narender Modi is the right person for the job. <span class="read-more"><a href="http://www.projectguru.in/publications/gujrat-evolution-bihar-extortion-industry-today/"> Read more &#187;</a></span>]]></description>
		<wfw:commentRss>http://www.projectguru.in/publications/gujrat-evolution-bihar-extortion-industry-today/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>AD cutbacks doesn&#8217;t always makes sense</title>
		<link>http://www.projectguru.in/publications/recession-spending-ad-cutback-doesnt-always-makes-sense/</link>
		<comments>http://www.projectguru.in/publications/recession-spending-ad-cutback-doesnt-always-makes-sense/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 19:55:37 +0000</pubDate>
		<dc:creator>Priya Chetty</dc:creator>
				<category><![CDATA[Commentary]]></category>

		<guid isPermaLink="false">http://www.projectguru.in/publications/?p=201</guid>
		<description><![CDATA[Economists seem to be almost as certain as you or I about whether we're going to stay in a recession or whether things will improve this next year. Some see doom while others see steady growth. <span class="read-more"><a href="http://www.projectguru.in/publications/recession-spending-ad-cutback-doesnt-always-makes-sense/"> Read more &#187;</a></span>]]></description>
		<wfw:commentRss>http://www.projectguru.in/publications/recession-spending-ad-cutback-doesnt-always-makes-sense/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is advertising worth a business?</title>
		<link>http://www.projectguru.in/publications/is-advertising-worth-a-business/</link>
		<comments>http://www.projectguru.in/publications/is-advertising-worth-a-business/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 03:44:44 +0000</pubDate>
		<dc:creator>Priya Chetty</dc:creator>
				<category><![CDATA[Commentary]]></category>

		<guid isPermaLink="false">http://www.projectguru.in/publications/?p=196</guid>
		<description><![CDATA[Does Expensive marketing really help companies acquire the desired number of customers? Marketing is getting costlier. But in this mainstream of MNC giants like Nokia and Unilever is going gaga over advertising, a big question arises, is it worth the bucks?<span class="read-more"><a href="http://www.projectguru.in/publications/is-advertising-worth-a-business/"> Read more &#187;</a></span>]]></description>
		<wfw:commentRss>http://www.projectguru.in/publications/is-advertising-worth-a-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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