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Owing to its large population size and growing disposable incomes, India offers a profitable investment opportunity to the marketers across the world. Today’s marketing is consumer-oriented and therefore the global marketers need to understand Indian consumers if they want to successfully harness this opportunity. Read more »
Category: Consumer Behavior
Customer service to achieve competitive advantage
Article by Ajay Janardhanan
on November 2, 2011
1 comment
Businesses operate in a competitive environment and face stiff completion from its rivals. A firm gains competitive advantage by offering quality products at low costs or valued products at higher prices which justifies the cost. Read more »
Consumer service as a competitive advantage
Article by Priya Chetty
on October 17, 2011
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For any company, satisfying consumers is the main objective to have higher market share and competitive advantage over competitors. This article help readers to understand about consumer, consumer service and the role of consumer service for achieving a sustainable competitive advantage by companies. Read more »
Impact of Celebrity Endorsements
Article by Priya Chetty
on August 22, 2011
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Advertisement helps consumers in making their purchasing decision. Over the years advertising strategies have gone through various changes. Read more »
Customer Knowledge of Services Pricing
Article by Priya Chetty
on October 30, 2010
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To what extent do customers use price as a criterion in selecting services? How much do consumers know about the costs of services? Read more »
Role of Customers in Service Delivery
Article by Priya Chetty
on October 30, 2010
1 comment
Service customers are often present in the “factory” (the place the service is produced and/or consumed), interacting with employees and with other customers. Read more »
Customer Expectations from Complaints
Article by Priya Chetty
on October 30, 2010
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Customers want justice and fairness in handling their complaints. They are looking for:
- Outcome Fairness
- Procedural Fairness
- Interactional Fairness Read more »
Types of Complainers
Article by Priya Chetty
on October 30, 2010
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Variety of negative emotions can occur following a service failure, including such feelings as anger, discontent, disappointment, self pity and anxiety. Read more »
