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Time never lies. Like a beating heart it chronicles and the yesteryear, today and the moments to come. At Timond the watches are developed greatly, the rhythmic countdown to whatever is to be, the preserver of seasons that has withered, arrived and charmed. Read more »
Articles related to advertisement
Celebrity endorsement in India
Article by Parul Goyal
on February 22, 2012
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In India, celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect of the people with the celebrities. Today, most of the popular brands are being endorsed by a famous personality either from entertainment industry or sports arena. Read more »
Impact of celebrity endorsements on buying behavior
Article by Shilpi Vijay
on October 13, 2011
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Gone those days where brands were limited and their tag lines were enough for the publicity, for e.g. “Thanda matlab coca- cola” this tag line of coca cola helped a lot in terms of profit maximization and brand building. Read more »
Marketing Strategies of IPL
Article by Priya Chetty
on September 18, 2011
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The main driver of revenues for sports these days is television, and cricket is no exception. The media has played a role in highlighting very large broadcast deals for sports like football and cricket. Such sports clubs generate substantial revenues from man channels such as sponsorship and merchandising, which runs to billions every year. Read more »
Indian Mobile Communications Industry’s Advertising expenditure
Article by Abhinash Jena
on September 15, 2011
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India’s telecom industry is emerging as one of the biggest advertising spenders every year. In a country that has emerged as the biggest ad spenders in Asia-Pacific region, advertising has become a mainstream activity for most telecom operators. Read more »
Impact of Celebrity Endorsements
Article by Priya Chetty
on August 22, 2011
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Advertisement helps consumers in making their purchasing decision. Over the years advertising strategies have gone through various changes. Read more »
Lifetime Value of a Customer
Article by Priya Chetty
on October 30, 2010
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Life time value of a customer is a concept or calculation that looks at customer from the point of view of their lifetime revenue and profitability contributions to a company. Read more »
Consumer Behavior Models
Article by Priya Chetty
on July 31, 2010
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Freudian Psychoanalytical Model
The Freudian model suggests that consumers succumb to their deepest fears and longings which translate into certain purchasing decisions. Freud believed that the human personality is made up of three parts namely the “ID”, “Super Ego” and “The Ego”. Read more »
