![Email id: care[at]projectguru.in](http://pg.electromaniax.com/images/base/careid.jpg){kind=small}
In today’s highly competitive business scenario where firms compete for securing the maximum market share, customer acquisition and retention is highly important. For this the firm must adopt customer centric approach and incorporate customer focus as the guiding philosophy for business functions. Read more »
Articles related to business
An introduction to Corporate Governance
Article by Priya Chetty
on January 7, 2012
No comments
The topic of corporate governance came to the forefront of global business limelight from the shadows after a series of collapses of high profile companies. Enron, energy giant based in Houston Texas, and the telecom behemoth, WorldCom, shocked the business world with their large scale of unscrupulous and illegal operations. Read more »
Situation of SMEs in China
Article by Priya Chetty
on January 5, 2012
No comments
Whilst studying the lending and the changing structure of the banking industry, Strahan and Weston (1998) find that SMEs get reduced of financing in the case large size banks forms merger or acquisition, whereas in the case forming merger or acquisition by small scale banks financing increases for the SMEs. Read more »
Brands and logos
Article by Shruti Datt
on January 4, 2012
No comments
Logo could be defined as a “Symbol or small design adopted by an organization to identify its product.” Since logo acts as an identity tag for any brand it is very important that research is done before designing a logo. First impression about the company is build with the logo and the tagline. Read more »
Employee Poaching
Article by Ankita Agarwal
on January 2, 2012
No comments
‘Employee Poaching’ or ‘Talent Poaching’ is a common phenomenon in today’s corporate scenario. Human resources are critical to the success of an organization. Therefore every company wants to hire the best. The competition is intense and the availability of talent is limited. Read more »
Women leadership: next revolution in the corporate world
Article by Ankita Agarwal
on December 28, 2011
No comments
The world is talking about gender parity and eliminating the gender gap. Gender diversity is now much emphasized in corporate scenario and the top business organizations are making efforts to promote women in every sphere of activities. IBM, the technology giant has recently launched leadership programs for women. Read more »
Eco friendly marketing in India
Article by Naveen Reddy
on December 17, 2011
No comments
Green Marketing, a strategic approach to market eco-friendly products, is considered as one of the popular marketing approaches in recent times (Kassaye, 2001). With an increased awareness of adverse effects of global warming, Indian consumers started showing interest in purchasing eco friendly products to protect environment. Read more »
Components to be considered in the development of a Cash Flow Forecast
Article by Priya Chetty
on December 16, 2011
No comments
Development of Cash Forecasting Procedures: Cash forecasting procedures need to be developed so that the most recent data about account receivable and accounts payable is reflected in the cash forecast and that they are accurate to the maximum possible extent. Read more »
