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Colors play an important role in human lives, both as marketers as well as consumers. Colors are expressive and carry meaning. Read more »
Articles related to consumer behavior
Impact of celebrity endorsements on buying behavior
Article by Shilpi Vijay
on October 13, 2011
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Gone those days where brands were limited and their tag lines were enough for the publicity, for e.g. “Thanda matlab coca- cola” this tag line of coca cola helped a lot in terms of profit maximization and brand building. Read more »
Consumer vs. Customer
Article by Ankita Agarwal
on October 4, 2011
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As layman the terms ‘consumer’ and ‘customer’ are mostly used interchangeably. Mostly people do not find any difference between the two. But technically speaking these words do not convey the same meaning. Let’s see what experts say about this. Read more »
Impact of Celebrity Endorsements
Article by Priya Chetty
on August 22, 2011
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Advertisement helps consumers in making their purchasing decision. Over the years advertising strategies have gone through various changes. Read more »
The role of Non-monetary Costs
Article by Priya Chetty
on October 30, 2010
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In recent years economists have recognized that monetary price is not the only sacrifice consumers make to obtain products and services. Demand, therefore, is not just a function of monetary price but is influenced by other costs as well. Read more »
Customer Knowledge of Services Pricing
Article by Priya Chetty
on October 30, 2010
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To what extent do customers use price as a criterion in selecting services? How much do consumers know about the costs of services? Read more »
Role of Customers in Service Delivery
Article by Priya Chetty
on October 30, 2010
1 comment
Service customers are often present in the “factory” (the place the service is produced and/or consumed), interacting with employees and with other customers. Read more »
The Service Profit Chain
Article by Priya Chetty
on October 30, 2010
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There is a concrete evidence that satisfied employees make for satisfied customers (satisfied customers can, in turn, reinforce employees’ sense of satisfaction in their jobs). Read more »
