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Sales are not that easy nowadays as it used to be earlier. The markets are limited, the products are many, the competition is stiff and the customers are highly aware. All these factors have made selling a very complicated activity. Today the buying decision both in case of household consumers and business consumers is collectively made by various members. Read more »
Articles related to distribution
Multi-layer Distribution System in India
Article by Ankita Agarwal
on August 23, 2012
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Supply Chain Management (SCM) is a vital business function in today’s hyper-competitive corporate arena. SCM has emerged as a means to earn competitive advantage and that is why firms all across the globe are trying to strategize upon it. Read more »
Apple Inc.’s Product Distribution System in US and UK
Article by Parul Goyal
on August 21, 2012
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Apple Inc. is a multinational company having its origin in US, which manufactures and markets consumer electronics, computer software and personal computers. As per the statistics of August 2010, Apple Inc. carries out its operations in 10 countries through its 301 retail outlets and an online business portal from where customers can buy the requisite products. Read more »
Pros and Cons of Multi-layered Distribution System
Article by Ankita Agarwal
on August 16, 2012
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The producers have basically two options to distribute goods to the end-users. Either the distribution can take place directly from the producer or it can be done with the help of intermediaries. Read more »
Logistics- An American and European perspective
Article by Priya Chetty
on May 11, 2012
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Logistics has different definitions in different nations and its definition has evolved over a period of time. In 1935, the vocabulary of marketing compiled by the American Marketing Association (AMA) defined logistics as a series of enterprise tasks involved during the transfer of material resources from the production place to the consumption area including the processes of service. Read more »
Customer Knowledge of Services Pricing
Article by Priya Chetty
on October 30, 2010
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To what extent do customers use price as a criterion in selecting services? How much do consumers know about the costs of services? Read more »
Yield Management
Article by Priya Chetty
on October 30, 2010
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Yield Management: Balancing Capacity Utilization, Pricing, Market Segmentation and Financial Return Read more »
Understanding Demand Patterns
Article by Priya Chetty
on October 30, 2010
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To manage fluctuating demand in a service business, it is imperative to have a clear understanding of demand patterns, why they wary, and the market segments that comprise demand at different points in time. Read more »
