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Today, educated online shoppers do not find it worthwhile to hop back to shopping at the malls. The big players in the online retail scene in India are trying every trick in their bags to convert online users into traffic and then converting it into visitors, then into buyers and finally, into a loyal consumer base. Read more »
Articles related to internet marketing
Major industries implementing internet marketing today
Article by Priya Chetty
on January 14, 2012
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The rise of the Blog: Blog marketing in India
Article by Abhinash Jena
on October 2, 2011
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The Internet has ushered in huge changes in the marketing world by combining many types of business models such as direct sales, affiliate marketing, product creation and marketing online. It is responsible for making the people all over the world benefit from media. Read more »
Price as an indicator of Service Quality
Article by Priya Chetty
on October 30, 2010
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One of the intriguing aspects of pricing is that buyers are likely to use price as an indicator of both service costs and service quality—price is at once an attraction variable and a repellent. Read more »
The Buzz about SEO
Article by Abhinash Jena
on March 8, 2010
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SEO stands for search engine optimization. Search engines were developed as a directory to all website addresses in the world. Today in this world when the internet has started shrinking ( Checkout the complete report by BBC) SEO is one of the most efficient emerging marketing tool. Read more »
Why Small Businesses Create Blogs?
Article by Priya Chetty
on February 20, 2010
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Keeping in mind the regular blogger’s state of mind and the Small Business Bloggers’, fact can be seen that the blog was not primarily seen as a sales vehicle. Relationship building was the most common reason for blogging, with only two interviewees failing to mention this point. This result tends to confirm the view that blogs are an excellent tool for communicating with customers. Read more »
The Blogging Phenomenon
Article by Priya Chetty
on February 15, 2010
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During the past year blogs have become a worldwide cultural phenomenon. Once the preserve of technically-minded enthusiasts, blogging has begun to transform key areas of society such as journalism and politics and now seems set to rival e-mail as a medium for personal communication. The number of blogs is increasing exponentially. In June 2008, Technorati, a blog search site, was tracking close to 112.8 million blogs, up from four million just three years before. The number of blog readers is also on a sharp upward curve. Read more »
Virtual Communities and Weblogs
Article by Priya Chetty
on February 15, 2010
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The collective term ‘blogosphere’ is regularly used by journalistic sources to refer to weblogs as a social network. However, the existing blogosphere has developed from humble beginnings. The early weblog community consisted of a small number of technically-minded individuals who were familiar with HTML. Read more »
Emergence of blogs as a Marketing tool
Article by Abhinash Jena
on February 15, 2010
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The face of PR and Marketing is changing fast as Internet Marketing Strategy is gaining increasing importance. Today the world is becoming more tech-savvy than ever before. Digital technology, through the form of ONLINE ADVERTISING has become a rage among advertisers today, and one of the simplest and the most important form of communication of online advertising is BLOGGING. Read more »
