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Blogs have gained increased prominence as a search engine optimisation (SEO) tool. However, not much of the mainstream media recognises this fact. Read more »
Articles related to marketing services
Blogs as a tool for SEO (Search Engine Optimisation)
Article by Abhinash Jena
on October 16, 2011
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Internet and viral marketing
Article by Priya Chetty
on October 14, 2011
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Viral marketing, another concept that evolved in the 1990s, finds its roots in the Internet. Ebook calls viral marketing “an old idea made new again by the Internet”. Similarly, Blanchard (2006) calls viral marketing “buzz marketing in its digital form”. Read more »
The rise of the Blog: Blog marketing in India
Article by Abhinash Jena
on October 2, 2011
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The Internet has ushered in huge changes in the marketing world by combining many types of business models such as direct sales, affiliate marketing, product creation and marketing online. It is responsible for making the people all over the world benefit from media. Read more »
Increasing Brand Awareness
Article by Kashmira Sanjay Prasade
on June 7, 2011
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The American Marketing Association (AMA) defines Advertising as “any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor”. Read more »
Promoting companies with blog writing
Article by Priya Chetty
on July 27, 2010
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Blogs are one of the strongest and most powerful ways to create a buzz in the market- about a product, brand, company or even individual; because blog readers forward the same to about everybody they are connected to virtually- family, peers, friends, associates, etc. Read more »
Why Small Businesses Create Blogs?
Article by Priya Chetty
on February 20, 2010
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Keeping in mind the regular blogger’s state of mind and the Small Business Bloggers’, fact can be seen that the blog was not primarily seen as a sales vehicle. Relationship building was the most common reason for blogging, with only two interviewees failing to mention this point. This result tends to confirm the view that blogs are an excellent tool for communicating with customers. Read more »
Effectiveness of Blogs in Marketing
Article by Priya Chetty
on February 20, 2010
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Blogging represents an opportunity cost for companies, consuming resources that could be employed elsewhere. The question examined in this section is whether the bloggers consider that the investment in time and money is justified by the results obtained. First, however, it is necessary to determine how the effectiveness should be measured. One commonly used measurement tool used in marketing is ROI (return on investment). Read more »
Why Businesses Should Be Blogging
Article by Priya Chetty
on February 16, 2010
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In this post I am trying to summarize the main arguments being made in favour of using weblogs as a tool for marketing and communications. Since business blogging has not yet begun to feature as a research topic in academic journals Read more »
