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In today’s market scenario, it won’t be wrong to say that ‘customers are the king.’ Customers control the markets today and therefore the companies are focusing on enhancing customer satisfaction by every possible means. The complete marketing mix is customized according to the target customers. Read more »
Articles related to marketing
A contemporary approach to new product development
Article by Ankita Agarwal
on February 6, 2013
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New product development is an integral part of all businesses today. The markets are dynamic, competition is fierce and the consumers are highly aware; all these factors compel businesses to keep offering something new and more advanced to their target markets. But New Product Development (NPD) is not that easy. There are high costs and risks to failure involved in NPD. Read more »
Adopting team selling approach
Article by Ankita Agarwal
on October 25, 2012
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Sales are not that easy nowadays as it used to be earlier. The markets are limited, the products are many, the competition is stiff and the customers are highly aware. All these factors have made selling a very complicated activity. Today the buying decision both in case of household consumers and business consumers is collectively made by various members. Read more »
Evolution of Holistic Marketing
Article by Ankita Agarwal
on October 18, 2012
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Marketing is a vital management function and acts as the life-blood to an organization. Philip Kotler, the marketing guru has defined marketing as, “a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.” Read more »
Importance of CRM for Customer Satisfaction
Article by Ankita Agarwal
on October 4, 2012
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Customer Relationship Management (CRM) is a concept that was introduced in the field of marketing during mid 1980s. The term ‘Customer Relationship Management’ was introduced by Berry in 1983. The primary reason behind the emergence of CRM was the losing relevance of other marketing strategies. Read more »
Sustaining Lean Six Sigma at Toyota
Article by Rajalakshmi Rahul
on August 28, 2012
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Quality is an indispensable dimension that every organization must adhere to. Be it a product or service, all an end customer expects from a provider is quality. The following section describes how well the two famous organizations, Toyota has managed to stand as leaders in rendering quality products and services respectively by adopting quality policies and practices at each and every level of the organization. Read more »
Multi-layer Distribution System in India
Article by Ankita Agarwal
on August 23, 2012
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Supply Chain Management (SCM) is a vital business function in today’s hyper-competitive corporate arena. SCM has emerged as a means to earn competitive advantage and that is why firms all across the globe are trying to strategize upon it. Read more »
