Articles related to policies

Teacher Recruitment and Retention Scenario in India

The survey conducted by March Consulting and Research shows the challenges involving Faculty Recruitment and Retention in India. Recruiting and retaining talent is a major challenge for every institution in India at present. India has high quality educational institutions but there is severe shortage of quality teaching staff in the universities. Read more »

Modern Management Practices In China

Globalization has shrunk the whole world into a single small market in the recent years. Technology, products, process and people have become easily accessible throughout the globe. Read more »

Definitions of an Entrepreneur

Definitions of Entrepreneur:

An entrepreneur is a person who combines various factors of production, processes the raw materials, converts the raw materials into a finished product and creates utility in the product and sells the product in the market in order to earn profit. Read more »

Customer Expectations from Complaints

Customers want justice and fairness in handling their complaints.  They are looking for:

  • Outcome Fairness
  • Procedural Fairness
  • Interactional Fairness Read more »

Critical Evaluation Of Export Substitution

The three decades since 1965 witnessed rapid expansion in exports of manufactures from LDCs to the developed country markets. In the process, there was also increasing diversification in the manufactured exports. That is, the range of exports widened. Read more »

Emergence of blogs as a Marketing tool

The face of PR and Marketing is changing fast as Internet Marketing Strategy is gaining increasing importance. Today the world is becoming more tech-savvy than ever before. Digital technology, through the form of ONLINE ADVERTISING has become a rage among advertisers today, and one of the simplest and the most important form of communication of online advertising is BLOGGING. Read more »

Diesel- Case study

Diesel is a fashion company, which has its origin in Italy. Since 10 years they have their brand expanded to Sweden. At the moment the brand is changing its products and image from a jeans brand to a fashion brand. Fashion has always been an industry where trends are the standard of change. Therefore word-of-mouth plays a significant role in this industry (Pettersson 2005, pers. comm., 3 May). Read more »

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