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According to French (1998) Conflict is unavoidable among human beings. Conflict is a natural consequence of the human beings interaction that begins when more than one social entity (i.e., individual organizations, nations and groups) joins in contact with one another in achieving their objectives. Read more »
Articles related to relationship
Positivity or success, what comes first?
Article by Ankita Agarwal
on March 22, 2012
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The relationship between positivity and success is well known. A direct relation exists between these two terms and as there is a rise in one, the other follows. Read more »
What is relationship marketing?
Article by Priya Chetty
on October 29, 2011
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First surfacing in the 1980’s; relationship marketing as a concept gained popularity in the 1990’s with more and more number of organisations adopting the term. Read more »
An introduction to adolescence
Article by Priya Chetty
on September 13, 2011
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Originating from the Latin term “Adolescence” which means to grow up, the individuals undergoes physical and mental development. Such a transition involves no only biological (i.e. pubertal) but also psychological and social changes. Read more »
Customer Relationship Management in Financial Services
Article by Priya Chetty
on September 6, 2011
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Today, many financial institutions like banks, asset management agencies, insurance companies, etc. are turning to CRM to reap the same benefits as most other organization: maintain data bases of potential customers and make every effort to win their confidence, retain them and increase life-time value. Read more »
Customer Relationship Management in Standard First Bank, Korea
Article by Priya Chetty
on September 6, 2011
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SCFBK is a bank that learnt that data bases could be put to competitive use. In September 2008, announced an alliance with Teredata Warehousing, a leading provider of enterprise data warehousing for a marketing automation software portfolio and comprehensive analytics for customer relationship management (CRM). Read more »
Benefits of Relationship Management
Article by Priya Chetty
on October 30, 2010
1 comment
Both parties benefit i.e., customer / firm from customer retention. It is not only in the best interest of the organization to build and maintain a loyal customer base, but customers themselves also benefit from long-term associations. Read more »
