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Got an online business? Looking for ways to promote it? Got no big budget for contemporary promotional activity?
These are few of the many questions that a lot of young entrepreneurs ask themselves today. It is not difficult today to start a new business but it is difficult to promote it and convert prospects into sales. It is no coincidence that search engines like Google and Yahoo have become a part of human life. Read more »
Blogs are one of the strongest and most powerful ways to create a buzz in the market- about a product, brand, company or even individual; because blog readers forward the same to about everybody they are connected to virtually- family, peers, friends, associates, etc. Read more »
SEO stands for search engine optimization. Search engines were developed as a directory to all website addresses in the world. Today in this world when the internet has started shrinking ( Checkout the complete report by BBC) SEO is one of the most efficient emerging marketing tool. Read more »
Despite the intensive promotion of blogging as ‘the next big thing’ in the trade press (e.g. TOI, March 2008), a number of commentators are sceptical about the business potential of blogs. One of the most vocal sceptics is Rajesh Lalwani, a well-known direct marketing copywriter: Read more »
In the international market, according to a research conducted by Harris Interactive (HP, 2005), ten per cent of the small business owners polled had included weblogs in their marketing plans, suggesting that there could be a significant increase in small business blogging over the next few years. Read more »
During the past year blogs have become a worldwide cultural phenomenon. Once the preserve of technically-minded enthusiasts, blogging has begun to transform key areas of society such as journalism and politics and now seems set to rival e-mail as a medium for personal communication. The number of blogs is increasing exponentially. In June 2008, Technorati, a blog search site, was tracking close to 112.8 million blogs, up from four million just three years before. The number of blog readers is also on a sharp upward curve. Read more »
The collective term ‘blogosphere’ is regularly used by journalistic sources to refer to weblogs as a social network. However, the existing blogosphere has developed from humble beginnings. The early weblog community consisted of a small number of technically-minded individuals who were familiar with HTML. Read more »
The face of PR and Marketing is changing fast as Internet Marketing Strategy is gaining increasing importance. Today the world is becoming more tech-savvy than ever before. Digital technology, through the form of ONLINE ADVERTISING has become a rage among advertisers today, and one of the simplest and the most important form of communication of online advertising is BLOGGING. Read more »
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