![Email id: care[at]projectguru.in](http://pg.electromaniax.com/images/base/careid.jpg){kind=small}
In today’s market scenario, it won’t be wrong to say that ‘customers are the king.’ Customers control the markets today and therefore the companies are focusing on enhancing customer satisfaction by every possible means. The complete marketing mix is customized according to the target customers. Read more »
Articles related to strategy
A contemporary approach to new product development
Article by Ankita Agarwal
on February 6, 2013
No comments
New product development is an integral part of all businesses today. The markets are dynamic, competition is fierce and the consumers are highly aware; all these factors compel businesses to keep offering something new and more advanced to their target markets. But New Product Development (NPD) is not that easy. There are high costs and risks to failure involved in NPD. Read more »
Human Resource Strategies during Recession
Article by Ankita Agarwal
on January 7, 2013
No comments
Business cycles always pose a major challenge for business organizations, especially recession. During recession, the focus is laid on cost-cutting and restricting the business activities to a few defined lines. Major layoffs are targeted and innovation gets a backseat in the organization. There is widespread dissatisfaction among employees and the attrition rates go up. Read more »
Role of market sensing and learning strategy in enabling customer value creation
Article by Rajalakshmi Rahul
on May 31, 2012
No comments
Market sensing, suggested by Piercy F N (2008), makes an organization to understand the behavior of customers in detail to identify and analyze the needs and desires of customers belonging to all segments. Read more »
Debt substitution at L&T infrastructure finance company limited
Article by Priya Chetty
on May 20, 2012
No comments
Debt is basically referred to the amount of monetary assets like money borrowed by third party persons. In order to make enormous purchases many organizations in present status of business are using debt as a perfect source of usage (Lewis and Davis, 1987). Read more »
Evolution and present Situation of Multinational Corporations
Article by Priya Chetty
on May 4, 2012
No comments
Each year Fortune Publishes a list of several admired United States corporations. Several organizations are multinational, largely in operations and philosophy (Shapiro, 2009). Read more »
