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With the advent of internet, the way the world conducts business has entirely changed (Fox, 2009). The internet today has become the biggest markets of the world. Dave (2008) has explained the extent to which e-commerce has transformed the conventional organizational structure in the past decade. Read more »
Articles related to strategy
Promoting e-commerce through strategic marketing
Article by Priya Chetty
on April 3, 2012
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Market sensing and learning strategy
Article by Rajalakshmi Rahul
on March 31, 2012
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Market sensing, according to Piercy F N (2008) is defined as the set of processes that help the management in understanding the external market in a better way. Piercy F N (2008), differentiates market sensing from conventional market research by stating that market sensing is all about processes whereas market research is concerned with technology. Read more »
Strategic Marketing
Article by Rajalakshmi Rahul
on March 20, 2012
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Strategic marketing is the process of aligning the marketing activities of an organization in such a way that they help organizations meet their strategic objectives (McLoughlin and Aaker, 2010). Read more »
Types of renewable energy
Article by Abhinash Jena
on February 27, 2012
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There are five types of solar energy:
i) Solar Energy: The solar Heating is the most popular renewable technology for the UK households used for water heating with the better payback than photovoltaic and it is a broad network for the established installers and provider. Read more »
Energy crisis in UK and Pakistan
Article by Priya Chetty
on February 20, 2012
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The UK needs to radically increase the use of electricity which is renewable [Andersen, 2004]. The UK sets out the path to meet the binding target to ensure about 15% of the energy comes from the renewable energy sources by 2020 and almost a seven-fold increase in the share of the renewable is scare in more than a decade. Read more »
Microfinance in India
Article by Abhinash Jena
on February 18, 2012
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Mircofinance has of late become an indispensible part of India’s economy as the financial needs of India’s rural poor reflect the volatile, uncertain, and irrelgular income streams and expenditure patterns of these households. Read more »
Importance of microfinance
Article by Abhinash Jena
on February 17, 2012
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Research from across the world today suggests that inclusive and developed financial systems are related to better income distribution and faster economic growth. Read more »
An Introduction to strategic marketing
Article by Rajalakshmi Rahul
on February 8, 2012
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Strategic marketing is the process of aligning the marketing activities of an organization in such a way that they help organizations meet their strategic objectives (Klein, 2007). To add to this, Blythe, Coxhead, Lashwood, Partridge, Reed and Simms (2005, p 23) have described that strategic marketing consists of putting together a plan for the best use of the resources of organization and improving tactics to meet its corporate objectives. Read more »
