Month: October 2011

By on October 19, 2011 No Comments

The evolution of trade between nations has been a colorful and long one, which was punctuated by wars and a vast number of changes in beliefs about the trade.

 
By Priya Chetty on October 18, 2011 No Comments

Recruitment can be defined as the art of discovering and procuring potential applicants for actual and anticipated organizational vacancies.

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By Priya Chetty on October 17, 2011 No Comments

For any company, satisfying consumers is the main objective to have higher market share and competitive advantage over competitors.

 
By Abhinash Jena on October 16, 2011 1 Comment

Blogs have gained increased prominence as a search engine optimisation (SEO) tool. However, not much of the mainstream media recognises this fact.

 
By Priya Chetty on October 14, 2011 No Comments

Viral marketing, another concept that evolved in the 1990s, finds its roots in the Internet. Ebook calls viral marketing “an old idea made…

 
By Priya Chetty on October 13, 2011 No Comments

Gone those days where brands were limited and their tag lines were enough for the publicity, for e.g. “Thanda matlab coca- cola” this tag…

 
By on October 11, 2011 No Comments

In keeping pace with the modern times the need for true leaders has emerged. Goleman (1995) considers that leadership requires the ability to persuade…

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By on October 10, 2011 No Comments

Proofreading may be simply defined as the reading of a document/paper/essay in order to detect any sort of grammatical, lingual, statistical errors…