This article aims at identifying and assessing the shortcomings and disadvantages of the traditional marketing approach in creating word-of-mouth.
digital marketing plan, marketing strategy, online shoppingThere are several types of literature review techniques that can be followed in a thesis. They depend on the type of research and the purpose of the study.
literature review techniques, research paper writing moduleThis article explains how to review the literature to effectively address the thesis objective and problem statement.
how to write, literature review