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Shortcomings of traditional marketing in creating word-of-mouth

By Kinjal Aacha and Priya Chetty on March 21, 2022 No Comments

This article aims at identifying and assessing the shortcomings and disadvantages of the traditional marketing approach in creating word-of-mouth.

 digital marketing plan, marketing strategy, online shopping

Different types of literature review techniques followed in a research

By Kinjal Aacha and Priya Chetty on December 15, 2021 No Comments

There are several types of literature review techniques that can be followed in a thesis. They depend on the type of research and the purpose of the study.

 literature review techniques, research paper writing module

How to review the literature to effectively address the problem statement and objectives of a thesis?

By Kinjal Aacha and Priya Chetty on October 15, 2021 No Comments

This article explains how to review the literature to effectively address the thesis objective and problem statement.

 how to write, literature review
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