The Marshallian Economic was propounded by Alfred Marshall in order to propose the buying preferences of customers in the situation of product purchase.
Supply chain costs management models
Supply chain cost management is the task of controlling the operational cost in order to enhance the profit margin of a business. It involves all activities of logistics and supply chain such as stocking, distribution, processing, packaging, procurement, and handling.
Quantitative and qualitative forecasting techniques in logistics management
Demand forecasting is defined as an approach used for analyzing future demand in comparison to the previous ones. The purpose of demand forecasting is to apply future planning and decision in the domain of finance, logistics, operation and sales.
The use of the Veblenian socio-psychological model for online marketing
Traditionally, consumer behaviour theories emerged from different psychological, anthropological and economic theories as marketers applied them to understand consumer wants.
A decision framework to mitigate the challenges of international logistics
International logistics requires many different options and requirements to be met in order for a business to operate internationally.
Marketing strategies that influence consumer behaviour
A generation is determined by lifestyle and social values that influence buying behaviour. This is more commonly understood by factors like education, income and gender.
Impact of social media on the buying behaviour of Generation Z
The phenomenal growth of social media has impacted almost every aspect of a young consumer’s life over the past two decades. Today, a significant number of youths spend a large amount of time on various social media platforms.
Characteristics of brand loyalty of Generation Z and the millennials
Brand loyalty leads to the repeated purchase of products or services and holds an appropriate and positive attitude towards business. The success of e-commerce relies heavily on brand loyalty and it has been theorized as a “vital driver of post-purchase spectacles”.