How is the Indian allergy drug market regulated?
Several government institutions, act as both challengers and motivators of the pharmaceutical sector and the allergy drug market.
allergy drug market, pharmaceutical industryAuthor: Avishek Majumder
Use of Psychoanalytic theory and Pavlovian theory by online marketers
The Marshallian Economic was propounded by Alfred Marshall in order to propose the buying preferences of customers in the situation of product purchase.
digital marketing plan, marketing strategy, marketing theories, online shoppingSupply chain costs management models
Supply chain cost management is the task of controlling the operational cost in order to enhance the profit margin of a business. It involves all activities of logistics and supply chain such as stocking, distribution, processing, packaging, procurement, and handling.
retail industry, supply chain managementQuantitative and qualitative forecasting techniques in logistics management
Demand forecasting is defined as an approach used for analyzing future demand in comparison to the previous ones. The purpose of demand forecasting is to apply future planning and decision in the domain of finance, logistics, operation and sales.
logistics management, supply chain managementThe use of the Veblenian socio-psychological model for online marketing
Traditionally, consumer behaviour theories emerged from different psychological, anthropological and economic theories as marketers applied them to understand consumer wants.
online shoppingA decision framework to mitigate the challenges of international logistics
International logistics requires many different options and requirements to be met in order for a business to operate internationally.
logistics management, supply chain managementMarketing strategies that influence consumer behaviour
A generation is determined by lifestyle and social values that influence buying behaviour. This is more commonly understood by factors like education, income and gender.
marketing strategy, online shoppingImpact of social media on the buying behaviour of Generation Z
The phenomenal growth of social media has impacted almost every aspect of a young consumer’s life over the past two decades. Today, a significant number of youths spend a large amount of time on various social media platforms.
online shopping