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project guru
Get your projects done.
  • Home
  • Knowledge Tank
    • Modules
      • Data envelopment analysis or DEA
      • Analyse with STATA
      • Analyze qualitative data with Nvivo
      • Analyze quantitative data with SPSS
      • Proposing research methodology
      • Text data analysis with Hamlet II
      • Supervised learning
      • Mendeley to organise references
      • Comprehensive meta-analysis
    • Insights
      • The two faces of FDI
      • Epidemiology of healthcare
      • The volatility of the real estate industry
    • Expert advice
      • Research selection
      • Writing and reporting
      • Literature review
      • Data analysis
    • Industries
      • Banking and finance
      • Microfinance
      • Power and energy
      • Pharmaceutical
      • AYUSH
  • Services
    • Research analysis
      • Quantitative
      • Qualitative
      • Situation
      • Secondary
    • Historical analytics
      • Segmentation
      • Trend analysis
      • Data mining
      • Data modelling
    • Research paper
      • Literature survey
      • Research methodology
      • Thesis writing
      • Journal writing
      • Research proposal
      • Dissertation writing
      • Proofreading
      • PowerPoint design
  • Help
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How is the Indian allergy drug market regulated?

By Avishek Majumder and Abhinash Jena on April 8, 2020 No Comments

Several government institutions, act as both challengers and motivators of the pharmaceutical sector and the allergy drug market.

 allergy drug market, pharmaceutical industry

Use of Psychoanalytic theory and Pavlovian theory by online marketers

By Apara Bhattacharya and Avishek Majumder on August 14, 2019 No Comments

The Marshallian Economic was propounded by Alfred Marshall in order to propose the buying preferences of customers in the situation of product purchase.

 digital marketing plan, marketing strategy, marketing theories, online shopping

Supply chain costs management models

By Sayan Mitra and Avishek Majumder on August 12, 2019 No Comments

Supply chain cost management is the task of controlling the operational cost in order to enhance the profit margin of a business. It involves all activities of logistics and supply chain such as stocking, distribution, processing, packaging, procurement, and handling.

 retail industry, supply chain management

Quantitative and qualitative forecasting techniques in logistics management

By Sayan Mitra and Avishek Majumder on August 6, 2019 No Comments

Demand forecasting is defined as an approach used for analyzing future demand in comparison to the previous ones. The purpose of demand forecasting is to apply future planning and decision in the domain of finance, logistics, operation and sales.

 logistics management, supply chain management

The use of the Veblenian socio-psychological model for online marketing

By Sayan Mitra and Avishek Majumder on August 1, 2019 No Comments

Traditionally, consumer behaviour theories emerged from different psychological, anthropological and economic theories as marketers applied them to understand consumer wants.

 online shopping

A decision framework to mitigate the challenges of international logistics

By Avishek Majumder and Abhinash Jena on July 30, 2019 No Comments

International logistics requires many different options and requirements to be met in order for a business to operate internationally.

 logistics management, supply chain management

Marketing strategies that influence consumer behaviour

By Ashni Walia and Avishek Majumder on July 29, 2019 No Comments

A generation is determined by lifestyle and social values that influence buying behaviour. This is more commonly understood by factors like education, income and gender.

 marketing strategy, online shopping

Impact of social media on the buying behaviour of Generation Z

By Ashni Walia and Avishek Majumder on July 22, 2019 No Comments

The phenomenal growth of social media has impacted almost every aspect of a young consumer’s life over the past two decades. Today, a significant number of youths spend a large amount of time on various social media platforms.

 online shopping
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