Service quality is defined as the difference between perceived performance and perceived expectations of consumers It is a critical factor that influence online shopping decisions.
marketing strategy, online shoppingConsumer behaviour explains the attitudes, intentions and preferences of the consumer prior to their buying which has been closely monitored and exploited by the e-commerce businesses (Akkucuk & Esmaeili, 2016). Online buying behaviour is influenced by multiple factors which depend on consumer needs and their immediate necessities. The difference in online purchase decision on the […]
digital marketing plan, marketing strategy, online shoppingPersonal traits reflect some important characteristics of an online consumer like an attitude, self-image and perception.
marketing strategy, online shopping, segmentationThe aim of this article is to explore different online consumer behaviour theory. Internet has become a key platform to create a globally interconnected network of business.
digital marketing plan, online shoppingThe online purchase decision is highly influenced by internal and external factors (Zhang et al., 2013). Internal factors reflect one’s personal traits and experiences which impact their decision-making approach towards online buying and even leads to impulsive buying. On the other hand, external factors are more controlled by the nature of the products or services, […]
digital marketing plan, marketing strategy, online shopping