The fact that about 20 per cent of a company’s customers generate 80 per cent of its revenue is widely recognized. But perhaps it is even more important to identify and target the customers who form the 10 per cent of the population that influences the purchasing decisions of the majority.
buzz marketing, marketing and advertising
A study of 50 respondents was done to determine which information sources made people ‘more comfortable’ with a product, found that a recommendation from a friend was at the top of the list (26%), even above the person’s own past experience (20%).
buzz marketing, marketing and advertising
WOMMA, Business & Small Business (2008) distinguish four types of communication messages: planned messages (“what the firm says”), product and service messages (“what the firm does”) and unplanned messages (“what others say and do”).
buzz marketing, marketing and advertising
“Organization Development is an effort (1) planned, (2) organization-wide, and (3) managed from the top, to (4) increase organization effectiveness and health through (5) planned interventions in the organization’s “processes,” using behavioral-science knowledge” (Beckhard, “Organization development: Strategies and Models”, Reading, MA: Addison-Wesley, 1969, p. 9).