‘Social Engagement’ is a new buzz in the field of marketing. Though the concept has existed for a long time, it has gained momentum only recently.
Sales are not that easy nowadays as it used to be earlier. The markets are limited, the products are many, the competition is stiff and the customers are highly aware.
In the words of Kotler, “The Holistic Marketing Concept is based on the development, design and implementation of marketing programs…
Marketing is a societal process by which individuals obtain what they want through creating and freely exchanging products and services of value with others.
Human resources are indispensable to an organization’s success. In an era of globalization and increasing competition in the marketplace, the experts have proposed that human resources…
Realizing the role of human resources in a firm’s well-being, the firms are investing heavily on development of their human resources by way of training initiatives, but they are still facing problems.
Money plays critical role in human life. It is not only a means to attain basic necessities of life but also a means to secure the future.