Retailing is one of the fastest growing industries across the globe and offers livelihood to millions. Human Resources occupy a significant place in the growth of the industry.
Small and Medium Enterprises (SMEs) are an important part of world economy. Though the SMEs are small in size, their contribution to any economy cannot be ignored.
As it is often said, the future belongs to Small and Medium-sized Enterprizes (SMEs). Not only because they contribute directly to the economy in terms of output and employment, but also because they act as the ladder of success for many large firms.
Apple Inc., the world leader in computers enjoys the status of being a premium and a trusted brand across the globe.
Natural disasters have always been a subject of debate for their impacts on different areas of life. However, the economic and social aspects have gained maximum attention from analysts may be due to their intimacy with the common masses of a nation.
Marketing of industrial goods, most commonly known as ‘Business-to-Business Marketing’ (B2B) refers to a buying-selling arrangement between two or more businesses.
The Sony Group, a leading multinational and a world leader in electronics is one of the most prominent examples of social engagement.