Validity and reliability of qualitative research represent the key aspects of the quality of research. When handled meticulously, the reliability and validity parameters help differentiate between good and bad research.
Presence of uncertainties in the budget, technology, and development process makes construction projects dynamic in nature. With the increase in project complexities and difficulties in building infrastructure facilities, unprecedented changes are taking place in the building construction industry.
Scope of the study refers to the elements that will be covered in a research project. It defines the boundaries of the research. The scope is always decided in the preliminary stages of a study.
Case studies involve the examination of a person, place, events or any phenomena in order to extrapolate the key themes. The results help the researcher to predict future trends and illuminate previously hidden issues that can be applied in practice.
Several factors like product, price, packaging and celebrity endorsements influence the consumer decision making along with the ever-changing consumer needs.
In qualitative data, grounded theory is applied for analysis. This article, explains the last two stages of grounded theory analysis, i.e. axial and selective coding.
Grounded theory analysis in qualitative research is a type of scientific research concerned with the emerging concepts of social phenomena. It refers to situations where data collection is conducted in an unstructured way (Joubish, Khurram, Ahmed, Fatima, & Haider, 2011). The three main qualitative research methods are participant observation, in-depth interviews and focus groups (Jamshed, […]