Validity and reliability of qualitative research represent the key aspects of the quality of research. When handled meticulously, the reliability and validity parameters help differentiate between good and bad research.
qualitative analysis, research validityThe buying process goes through a series of steps, leading to a purchase decision (Ordun and Ordun, 2015). The series of steps that lead to either of the two outcomes is very important for marketers to understand to avoid negative outcomes. To understand these steps, marketers should first assess consumer buying behaviour.
online shoppingTechnology in education is mainly being used in the primary education sector of India with students watching stories instead of reading or cramming alphabets and grammar or science in an interactive form.
education industry, technologyThe Customer Relationship Model (CRM) model developed by the market research and consulting firm, Gartner Inc. is known as the Gartner’s CRM model.
business strategy, crm, supply chain managementPayne’s Five Processes Model helps to improve Customer Relationship Management (CRM) which makes acquisition and retention of customers a priority.
business strategy, crm, supply chain managementThe Quality Competitive Index (QCI) model is a type of customer management model.
business strategy, crm, supply chain managementThe main aim of CRM value chain model is to integrate an organisation’s internal and external process to create value for the customer at a profit
business strategy, crm, supply chain management, value propositionCustomer Relationship Management is a management function that provides a base for creating and maintaining good relations for a long-term association.
crm, customer satisfaction, marketing strategy, supply chain management