Validity and reliability of qualitative research represent the key aspects of the quality of research. When handled meticulously, the reliability and validity parameters help differentiate between good and bad research.
Factors affecting the online buying behaviour of Millennials and Gen Z
The buying process goes through a series of steps, leading to a purchase decision (Ordun and Ordun, 2015). The series of steps that lead to either of the two outcomes is very important for marketers to understand to avoid negative outcomes. To understand these steps, marketers should first assess consumer buying behaviour.
Challenges of building an EdTech ecosystem in India
Technology in education is mainly being used in the primary education sector of India with students watching stories instead of reading or cramming alphabets and grammar or science in an interactive form.
Understanding different elements of the Gartner’s CRM model
The Customer Relationship Model (CRM) model developed by the market research and consulting firm, Gartner Inc. is known as the Gartner’s CRM model.
How Payne’s Five Process model can help to improve CRM?
Payne’s Five Processes Model helps to improve Customer Relationship Management (CRM) which makes acquisition and retention of customers a priority.
Understanding the different elements of the QCI model
The Quality Competitive Index (QCI) model is a type of customer management model.
Understanding the importance of Buttle’s CRM value chain model
The main aim of CRM value chain model is to integrate an organisation’s internal and external process to create value for the customer at a profit
The IDIC model of Customer Relationship Management (CRM)
Customer Relationship Management is a management function that provides a base for creating and maintaining good relations for a long-term association.