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project guru
Get your projects done.
  • Home
  • Knowledge Tank
    • Modules
      • Data envelopment analysis or DEA
      • Analyse with STATA
      • Analyze qualitative data with Nvivo
      • Analyze quantitative data with SPSS
      • Proposing research methodology
      • Text data analysis with Hamlet II
      • Supervised learning
      • Mendeley to organise references
      • Comprehensive meta-analysis
    • Insights
      • The two faces of FDI
      • Epidemiology of healthcare
      • The volatility of the real estate industry
    • Expert advice
      • Research selection
      • Writing and reporting
      • Literature review
      • Data analysis
    • Industries
      • Banking and finance
      • Microfinance
      • Power and energy
      • Pharmaceutical
      • AYUSH
  • Services
    • Research analysis
      • Quantitative
      • Qualitative
      • Situation
      • Secondary
    • Historical analytics
      • Segmentation
      • Trend analysis
      • Data mining
      • Data modelling
    • Research paper
      • Literature survey
      • Research methodology
      • Thesis writing
      • Journal writing
      • Research proposal
      • Dissertation writing
      • Proofreading
      • PowerPoint design
  • Help
    • About us
      • Contact Us
      • Express delivery
      • Plagiarism
      • Service standards
      • Terms of service
      • User agreement for freelance job
      • Privacy policy
    • Career
      • Career growth
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      • Selection criteria
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How to establish the validity and reliability of qualitative research?

By Shruti Thakur and Priya Chetty on January 27, 2020 No Comments

Validity and reliability of qualitative research represent the key aspects of the quality of research. When handled meticulously, the reliability and validity parameters help differentiate between good and bad research.

 qualitative analysis, research validity

Factors affecting the online buying behaviour of Millennials and Gen Z

By Shruti Thakur and Priya Chetty on July 26, 2019 No Comments

The buying process goes through a series of steps, leading to a purchase decision (Ordun and Ordun, 2015). The series of steps that lead to either of the two outcomes is very important for marketers to understand to avoid negative outcomes. To understand these steps, marketers should first assess consumer buying behaviour.

 online shopping

Challenges of building an EdTech ecosystem in India

By Shruti Thakur and Priya Chetty on April 19, 2019 No Comments

Technology in education is mainly being used in the primary education sector of India with students watching stories instead of reading or cramming alphabets and grammar or science in an interactive form.

 education industry, technology

Understanding different elements of the Gartner’s CRM model

By Shruti Thakur and Priya Chetty on April 5, 2019 No Comments

The Customer Relationship Model (CRM) model developed by the market research and consulting firm, Gartner Inc. is known as the Gartner’s CRM model.

 business strategy, crm, supply chain management

How Payne’s Five Process model can help to improve CRM?

By Shruti Thakur and Priya Chetty on April 3, 2019 No Comments

Payne’s Five Processes Model helps to improve Customer Relationship Management (CRM) which makes acquisition and retention of customers a priority.

 business strategy, crm, supply chain management

Understanding the different elements of the QCI model

By Shruti Thakur and Priya Chetty on April 1, 2019 No Comments

The Quality Competitive Index (QCI) model is a type of customer management model.

 business strategy, crm, supply chain management

Understanding the importance of Buttle’s CRM value chain model

By Shruti Thakur and Priya Chetty on March 26, 2019 No Comments

The main aim of CRM value chain model is to integrate an organisation’s internal and external process to create value for the customer at a profit

 business strategy, crm, supply chain management, value proposition

The IDIC model of Customer Relationship Management (CRM)

By Shruti Thakur and Priya Chetty on March 7, 2019 No Comments

Customer Relationship Management is a management function that provides a base for creating and maintaining good relations for a long-term association.

 crm, customer satisfaction, marketing strategy, supply chain management
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