Category: Marketing
This article discusses thematic analysis to establish the impact of website characteristics.
online shopping, qualitative analysisTo identify the strategies adopted by e-commerce businesses the study adopts a mix method that includes interview and survey methods.
online shopping, research methodologyThe aim of this article is to determine the impact of product characteristics on the online shopping behaviour of generation Z and millennials. The conceptual framework framed through literature review identified four main factors affecting online shopping decisions.
online shoppingThis article focuses on the thematic analysis of interviews about personal characteristics affecting the online purchase decision of the Millennials and Generation Z in India.
online shopping, recommendation miningAllergic diseases are a major health problem across the world. The global prevalence of allergic diseases has increased tremendously affecting 10-30% of the global population (Ring 2012). Apart from health problems, allergic diseases are also a major socio-economic burden of a country.
allergy drug marketBlogging represents an opportunity cost for companies, consuming resources that could be employed elsewhere. The question examined in this section is whether the bloggers consider that the investment in time and money is justified by the results obtained. First, however, it is necessary to determine how the effectiveness should be measured.
blog marketing, branding, buzz marketing, marketing and advertising