Category: Marketing
Over the years, many models of consumer behaviour have been proposed, particularly in the context of the online shopping environment. A few of these models are; Engel-Kollat Blackwell Model, Kim, Ferrin and Rao’s (2008) model, Yan and Dai’s (2009) model, and Fang’s (2012) model.
online shopping, recommendation miningThis article explores the reasons behind the fading away of traditional way of searching in comparison with to the rise of trends in increased usage of review websites, reasons behind such rise, and role they play in influencing consumers’ decisions.
buzz marketingBrand loyalty leads to the repeated purchase of products or services and holds an appropriate and positive attitude towards business. The success of e-commerce relies heavily on brand loyalty and it has been theorized as a “vital driver of post-purchase spectacles”.
online shoppingIndian pharmaceutical market predominately comprises of generic drugs (70% revenue share) with lesser OTC drugs (21% revenue share) and a very few patented drugs (9% revenue share).
allergy drug market, industry overview, pharmaceutical industryAccording to a report by WHO, (2015) asthmatic drugs comprised approximately 30% of the overall drugs market. However, allergic cases such as drug hypersensitivities, food hypersensitivities, skin allergies, and others; lack a significant market share in spite of their rising prevalence.
allergy drug market, pharmaceutical industryAsthma is an anti-inflammatory chronic disease which affects the lungs. It mainly affects the airway linings which swells and the muscles encircling the airway tightening causes the airway narrow.
allergy drug marketManufacturing procurement is the process of sourcing different products or services from different stakeholders of a supply chain.
manufacturing sector efficiency, supply chain managementTo identify the strategies adopted by e-commerce businesses the study adopts a mix method that includes interview and survey methods.
online shopping, research methodology