Category: Consumer Behavior
Numerous theorists believe that the influence of social groups helps people meet mutual needs and demands. This article aims to determine the influence of social groups on the buying behaviour of rural consumers in today’s marketplace.
literature survey, online shoppingThis article focuses on the thematic analysis of interviews about personal characteristics affecting the online purchase decision of the Millennials and Generation Z in India.
online shopping, recommendation miningConsumer behaviour explains the attitudes, intentions and preferences of the consumer prior to their buying which has been closely monitored and exploited by the e-commerce businesses (Akkucuk & Esmaeili, 2016). Online buying behaviour is influenced by multiple factors which depend on consumer needs and their immediate necessities. The difference in online purchase decision on the […]
digital marketing plan, marketing strategy, online shoppingPersonal traits reflect some important characteristics of an online consumer like an attitude, self-image and perception.
marketing strategy, online shopping, segmentation