First surfacing in the 1980’s; relationship marketing as a concept gained popularity in the 1990’s with more and more number of organisations adopting the term.
Today, many financial institutions like banks, asset management agencies, insurance companies, etc. are turning to CRM to reap the same…business strategy
Communication is an essence of human life. Briefly communication can be defined as, “the act of transmitting and receiving information.human resource management
Variety of negative emotions can occur following a service failure, including such feelings as anger, discontent, disappointment, self pity.