This article aims at identifying and assessing the shortcomings and disadvantages of the traditional marketing approach in creating word-of-mouth.
digital marketing plan, literature survey, marketing strategy, online shoppingSocial media networks are known to be encumbered with a multitude of ramifications, both positive and negative, especially among Indian teenagers.
industry overview, literature survey, online shoppingSocial media marketing efforts comprise several approaches to creating and maintaining relationships with customers. These include approaches of positive electronic word-of-mouth, virtual tours and tutorials, social media campaigns, and live videos.
digital marketing plan, literature survey, online shoppingUser-generated content is created through mediums such as sound recordings, video recordings, physical objects, graphic designs, computer codes.
marketing strategyTo identify the strategies adopted by e-commerce businesses the study adopts a mix method that includes interview and survey methods.
online shopping, research methodologyThe year 2012 was a mobile year when the advertisements through mobiles crossed a mark of $6,525 million worldwide. Moreover, the increasing use of smart phone is enabling the users stay connected via mobile internet all the time.
marketing and advertisingThis article explores the reasons behind the fading away of traditional way of searching in comparison with to the rise of trends in increased usage of review websites, reasons behind such rise, and role they play in influencing consumers’ decisions.
marketing and advertisingSocial marketing, unlike its better known counterpart, commercial marketing, has an altruistic outcome which is a change in behavior of a person or a community.
marketing and advertising