The growing use of social media networks among teenagers in India
Social media networks are known to be encumbered with a multitude of ramifications, both positive and negative, especially among Indian teenagers.
industry overview, online shoppingHow social media influencers are playing an important role in marketing?
Social media marketing efforts comprise several approaches to creating and maintaining relationships with customers. These include approaches of positive electronic word-of-mouth, virtual tours and tutorials, social media campaigns, and live videos.
digital marketing plan, online shoppingThe importance of user-generated content for promotions
User-generated content is created through mediums such as sound recordings, video recordings, physical objects, graphic designs, computer codes.
marketing strategyInterview & survey method to understand the factors affecting online shopping behaviour
To identify the strategies adopted by e-commerce businesses the study adopts a mix method that includes interview and survey methods.
online shopping, research methodologyFacebook and its big step in mobile marketing
The year 2012 was a mobile year when the advertisements through mobiles crossed a mark of $6,525 million worldwide. Moreover, the increasing use of smart phone is enabling the users stay connected via mobile internet all the time.
marketing and advertisingReview websites are a great way to socialise a business
This article explores the reasons behind the fading away of traditional way of searching in comparison with to the rise of trends in increased usage of review websites, reasons behind such rise, and role they play in influencing consumers’ decisions.
marketing and advertisingIdentifying ways to expand social marketing
Social marketing, unlike its better known counterpart, commercial marketing, has an altruistic outcome which is a change in behavior of a person or a community.
marketing and advertisingEmergence of social network marketing in India
Social network web portals like Twitter, Facebook, Google Plus YouTube, Pinterest and blogging platforms enable followers to “post”, “tweet”, “retweet” or “repost” comments instantly. Messages are viewed by other visitors. Thus, social network websites work as a source for word of mouth publicity.
marketing and advertising, online shopping