User-generated content is created through mediums such as sound recordings, video recordings, physical objects, graphic designs, computer codes.
Interview & survey method to understand the factors affecting online shopping behaviour
To identify the strategies adopted by e-commerce businesses the study adopts a mix method that includes interview and survey methods.
Facebook and its big step in mobile marketing
The year 2012 was a mobile year when the advertisements through mobiles crossed a mark of $6,525 million worldwide. Moreover, the increasing use of smart phone is enabling the users stay connected via mobile internet all the time.
Review websites are a great way to socialise a business
This article explores the reasons behind the fading away of traditional way of searching in comparison with to the rise of trends in increased usage of review websites, reasons behind such rise, and role they play in influencing consumers’ decisions.
Identifying ways to expand social marketing
Social marketing, unlike its better known counterpart, commercial marketing, has an altruistic outcome which is a change in behavior of a person or a community.
Emergence of social network marketing in India
Social network web portals like Twitter, Facebook, Google Plus YouTube, Pinterest and blogging platforms enable followers to “post”, “tweet”, “retweet” or “repost” comments instantly. Messages are viewed by other visitors. Thus, social network websites work as a source for word of mouth publicity.
The role of non-monetary costs
In recent years economists have recognized that monetary price is not the only sacrifice consumers make to obtain products and services.