2 results found for systematic review in Social Marketing

Category: Social Marketing

Review websites are a great way to socialise a business
By Priya Chetty on July 3, 2015 No Comments

This article explores the reasons behind the fading away of traditional way of searching in comparison with to the rise of trends in increased usage of review websites, reasons behind such rise, and role they play in influencing consumers’ decisions.

 
Interview & survey method to understand the factors affecting online shopping behaviour
By Ashni walia & Priya Chetty on October 10, 2019 No Comments

To identify the strategies adopted by e-commerce businesses the study adopts a mix method that includes interview and survey methods.

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