Businesses serve as the backbone of the economy yet all of them bear the persistent challenge of deriving profitability which jeopardises their long-term viability. In FY 22, about 10 startup unicorns witnessed huge losses with the highest-making unicorn being Bharatpe with a $726 million loss. Some other unicorns were Flipkart, Meesho, Swiggy, Unacademy, Paytm, Udaan, Phonepe, verse, and Sharechat. The key issue which led to this profitability problem was the lack of insights available for assessing the customer retention rate, costs, product differentiation status, or the medium providing sales to the businesses. Apart from these, factors like lack of cash flow management, less knowledge of technology, operational inefficiencies, and lack of ability to manage business also hinder businesses profitability prospect. Among these issues, a lack of focus on market dynamics emerges as the major concern for businesses. 

This module focuses on the case of Bigbasket company. With millions of consumers relying on the company for daily essentials, the need of Bigbasket has been constantly managing its inventory effectively. As there are many perishable products included in the product line, the procedure of managing inventory becomes more complex and challenging. The process becomes more complicated due to a lack of infrastructure availability for preserving food. Poor inventory management results in many a time having out-of-stock situations, overstocking of less demanded products, and delivery of expired or damaged products to the customer. This results in the failure of the company to secure consumer demand timely and remain competitive in the market.

The objective of this module is to address the issue of poor inventory management by assessing consumer demand patterns and making relevant predictions about the change in demand. The study will use basic and advanced Excel as the tool of analysis for fulfilling the two-fold objective of the case. For this, five datasets were considered:

  1. Market status-based data for a company wherein information about a product sold, its sub-category, quantity sold, region of sale, and profit are present.
  2. Financial data including income statement, cash flow statement and balance sheet of the company.
  3. Different investment options available with BigBasket for improving their performance.
  4. Weekly data about the sold products and their inventory details.
  5. Consumer behaviour wherein the data was collected using a survey.

We use a mix of business market analysis, descriptive analysis, financial statement analysis, regression analysis, sensitivity analysis, and optimization to recommend for empowering businesses to thrive in a competitive business market.

Goal 1

Goal 1: To examine the current business status of the company using Excel based market and financial analysis methods

Purpose: The primary focus of the case is to have exploration of the available information about the company to draw a better picture of the current sales and adopted strategies by the company. This could be done by examining the key financial metrics, having an examination of operational efficiency and assessing patterns in sales. This goal purpose is to understand the areas wherein the company is lacking before suggesting any strategy. The knowledge of the current status will support understanding the gaps in functioning and designing in more optimized strategy.

Method: The advanced Excel-based tool will be used for examining the market and the financial position of the company. Two forms of datasets are provided for fulfilling this goal i.e. the business overview data wherein information about sales This would be done using methods like

  • Sorting
  • Filtering
  • Conditional formatting
  • Visualization
  • Conditional statements and logical operators – IF, NESTED IF, IFS, AND, OR, NOT
  • Statistical functions
  • Textual functions
  • Date functions
  • Lookup functions – LOOKUP, VLOOKUP, HLOOKUP, MATCH, INDEX, XLOOKUP, CHOOSE
  • Pivot table
  • Financial statement ratio-based analysis

Requirements: The need of the study is to the application of basic financial concepts like income statements, balance sheets and cash flow statements. Also, it is recommended to revise the basic Excel knowledge and the advanced Excel concepts to implement them effectively.

Milestones

To contribute and publish select a pending milestone.

Completed

There are no completed milestones.

Pending
Leveraging Sorting and Filtering Techniques for Enhanced Insights
Enhancing Data Visualization: Transforming Insights with Conditional Formatting
Driving Decision-Making: Harnessing Conditional Statements and Logical Operators
Unleashing Insights with Statistical Functions in Excel
Leveraging Date and Text Functions in Excel for Data Analysis
Mastering Lookup Functions for Data Analysis in Excel
Exploring Advanced Lookup Techniques for In-depth Data Analysis
Usage of Pivot Tables and Charts for Data Analysis in Excel
Creating Dynamic Dashboards for Data Visualization
Organizing and Analyzing Financial Statements
Unveiling Big Basket's Business Status: A Comprehensive Analysis Using Excel
Goal 2

Goal 2: To design a tailored strategy for improving the profitability of the company through impact analysis, projections, and financial analysis

Purpose: The goal aims to make recommendations for the company to improve its status and solve the problem of profitability by overcoming the inventory management issue. For this, the goal will work towards making relevant predictions about the best investment options for the company and also assess consumer demand to enable the company to manage the inventory accordingly. The goal will enable the company to identify key drivers of its profitability and enhance its financial performance by taking relevant strategic initiatives, therefore, the examination of the goal is essential.

Method: The advanced Excel-based tool will be used for making projections about the company and understanding the factors influencing the market. Herein, all five datasets will be used to have the examination of the trend, make financial projections and have an impact assessment. The goal will focus on the integration of the following analysis methods:

  • Trend function
  • Financial function for investment
  • Financial projections
  • What-if analysis
  • Impact analysis
  • Linear programming

Requirements: The goal requires have understanding of the financial terminologies of investment and cash flow. Also, the basic meaning of statistical terminologies like regression or correlation is expected. Further, revise the basic and advanced Excel knowledge for completing the milestones of the goal.

Milestones

To contribute and publish select a pending milestone.

Completed

There are no completed milestones.

Pending
Informed Investment Strategies with Excel Functions
Exploring Potential Scenarios for Bigbasket Growth
Data Insights through Descriptive Analysis
Understanding the aspects affecting consumer demand with Bigbasket
Unveiling Big Basket's Business Status: A Comprehensive Analysis
Uncovering Sales Trends and Forecasting Financial Performance
Revolutionizing Big basket's Inventory Management through Linear Programming