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By Priya Chetty on February 2, 2015 1 Comment

You must be aware that universities around the world are becoming stricter by the day about the quality of student assignments and dissertations/ theses. Consequently the rules of academic writing are changing too.

 
By Priya Chetty on June 23, 2014 No Comments

Devoted Sales Force Automation system has allowed great technological support to sales personnel, sales managers and officials since 1980s’. Before 1980s’, there were numerous independent software mechanisms like contact management systems and sales forecasting tools in the market (Buttle, F et al, 2006)

 
By on April 22, 2014 No Comments

In contemporary dynamic business scenario, the inter-dependence of organisations and influence of external and internal environmental factors on trade and organisational practices has intensified manifolds.

 
By on March 31, 2014 No Comments

Employee engagement refers to the relationship and communication between an organization and its employees.

 
By Priya Chetty on November 16, 2011 No Comments

A research paper in marketing is written basically to deliver a marketing concept. The quality of writing depends entirely on one’s creativity, powers of analysis of the said concept and a dash of organizational skills.

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By Abhinash Jena on April 2, 2010 No Comments

In the most unpredictable business conditions most managers have seen, it’s harder than ever to plan for three months out — never mind a year. Despite the chaos, there are well-established tools that can be used to navigate a murky business environment.