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Epidemiology of healthcare
By Abhinash Jena on October 1, 2019 Comments Off on Epidemiology of healthcare
Characteristics of brand loyalty of Generation Z and the millennials
By Avishek Majumder & Priya Chetty on July 18, 2019 No Comments

Brand loyalty leads to the repeated purchase of products or services and holds an appropriate and positive attitude towards business. The success of e-commerce relies heavily on brand loyalty and it has been theorized as a “vital driver of post-purchase spectacles”.

 
The poor allergy related drug availability in the Indian pharma market
By Avishek Majumder & Priya Chetty on May 7, 2019 No Comments

Indian pharmaceutical market predominately comprises of generic drugs (70% revenue share) with lesser OTC drugs (21% revenue share) and a very few patented drugs (9% revenue share).

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Sales of asthmatic drugs are directly related to the prevalence of asthma
By Avishek Majumder & Abhinash Jena on January 31, 2019 No Comments

According to a report by WHO, (2015) asthmatic drugs comprised approximately 30% of the overall drugs market. However, allergic cases such as drug hypersensitivities, food hypersensitivities, skin allergies, and others; lack a significant market share in spite of their rising prevalence. 

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Understanding atopic dermatitis and factors that leads to its rise
By Avishek Majumder & Priya Chetty on January 23, 2019 No Comments

Atopic dermatitis (eczema), an immune-mediated skin disease, continues to exhibit rising prevalence trends around the globe. As shown in the previous article, the worldwide patterns of the disease occurrence tend not to show any decline. The atopic dermatitis burden has also been stipulated to be on the rise due to associations with a number of co-morbidities.

 
Epidemiological data play an important role in healthcare policy making
By Avishek Majumder & Abhinash Jena on October 30, 2018 No Comments

Epidemiology is a branch of study that predicts the occurrences and patterns of diseases in different groups of the population. It helps in assessing the reason and factors behind the occurrence of a disease. Epidemiological information helps plan and strategies to prevent and manage epidemic diseases or illness.

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Application of Meta-analysis in disease intervention research
By Avishek Majumder & Diksha Tomer on October 23, 2018 No Comments

Meta-analysis is a statistical technique that combines the findings from independent studies, such as clinical studies, epidemiological studies and intervention studies (Uman, 2011).

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Various factors that impact EID (Emerging infectious diseases)
By Avishek Majumder & Diksha Tomer on October 9, 2018 No Comments

Emerging infectious diseases (EID) is a type of disease occurring from infections of unknown strains of microorganism. They may also reoccur from infectious diseases that may have occurred many years back. These infectious diseases are either new or have a potential to become epidemic in the near future. Some common examples of the EID include; HIV/AIDS, tuberculosis, Influenza, malaria, dengue, cholera, Ebola, and many others to name (Drotman et al., 2018).

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