All articles by Abhinash Jena

Use of different inventory models for efficient logistics management

Inventory plays a key part in logistics management to ensure that excess stock is not kept at the warehouse and at the same time consumer’s demands are met (Farahani & Rezapour, 2011). Through effective inventory models, businesses ensure that the products remain safe. Surveillance systems during the logistics operations ensure that the materials are handled well and breakages are minimised.

Read more »

Distribution channel varies from one business to another

Businesses spend heavily on making product and services that cater to their consumer choices or needs of the distribution channel. Making the items accessible viably and productively to the end consumers is considered under the spot idea of the advertising otherwise known as a distribution channel (Rushton, Croucher, and Baker, 2014). Choices concerning distribution channels are of most extreme significance to manufacturers. Businesses utilize numerous mediators which perform various jobs in the distribution channel. Every part in this chain fills in as a connection in the distribution system connecting the maker to the end client. Logistics is, therefore, an assorted and dynamic function that remains flexible and needs to change as required. Businesses, therefore, use various forms of channels to leverage their operations and business processes.

Read more »

Managing customer wait in logistics to improve customer relations

Logistics management is related to the activities that involve outbound and inbound transportation management such as:

  • fleet management,
  • supply or demand planning,
  • inventory management,
  • logistics network design,
  • order fulfilment,
  • materials handling and,
  • assembly (Lusch, 2011).

Furthermore, due to the rise of the retail and manufacturing industry, logistics management has been interlinked with customer services (Liu and Lyons, 2011). Logistics focus on improving the delivery network to cut down the delivery time and increase the level of customer satisfaction. Logistics play a crucial role to enhance customer relations and improved customer satisfaction (Carter and Easton, 2011).

Read more »

Using the CPFR model for demand forecasting

Demand forecasting is a technique for estimation of possible future variants of a phenomenon or an object based on past demand (van der Laan et al., 2016). The forecasting creates a base for planning logistics, finances and flow of products. Its main function is to enable the business to plan future needs and consequently make rational decisions. In addition, the demand forecasting provides the information regarding the volume of products, place and the time horizon in which they will be needed. Therefore, businesses use different types of systems and tools to accelerate the flow of raw material, beginning with the supplies to modification of the products and its distribution. Collaborative forecasting is one of the most common methods followed by retail and manufacturing businesses (Fliedner, 2003).

Read more »

Impact of digital product presentation on customer purchase behavior

Digital product presentation requires interactive ways that allow buyers to have a real-time experience of the products. This leads to the need for innovative marketing strategies (Kim, 2018). Many technologies have been introduced in the contemporary market such as augmented reality (AR), internet of things (IoT) and virtual reality (VR) as digital product presentation to the likes of the buyers (Ricci, et al., 2015). Therefore, businesses extend their technological limits to ensure that the buyers get full knowledge of the products prior to their buying.

Read more »

Importance of supplier network management in CRM

Customer relationship management is one of the core processes of an organization which deals in establishing, enhancing and maintaining the long term associations with the customers (Chalmeta, 2006). The success of CRM implementation is dependent on its acceptance by several stakeholders and the network between them. Some of the stakeholders involved comprise of:

Read more »

CRM evaluation is a cyclic process in CRM implementation

The final phases of CRM reimplementation in business comprise of project implementation and CRM evaluation performance. After the completion of CRM strategy formation, project foundation and choosing the right partners, businesses should focus on its final implementation and evaluation. It is the most crucial parts of the CRM implementation steps (Buttle, 2013). As the efforts and plans put so far in planning, the CRM is tested for its feasibility. During project implementation, tasks are carried out and the progress information is reported. It is only after the implementation phase that a CRM project becomes ready for closure.

Read more »

The need for customer value creation

Customer value creation has various meanings, some may consider it as the price of a commodity, whereas, others may consider value as a benefit or utility that is achieved after consumption (Buttle, 2013). In order to attract customers and acquire a large market size, industrialists focus more on the needs of the customers. Customer value is the perception of what a product or service is worth to a Customer versus the possible alternatives.

Read more »

We are looking for candidates who have completed their master's degree or Ph.D. Click here to know more about our vacancies.