Inventory plays a key part in logistics management to ensure that excess stock is not kept at the warehouse and at the same time consumer’s demands are met (Farahani & Rezapour, 2011).
Businesses spend heavily on making product and services that cater to their consumer choices or needs of the distribution channel. Making the items accessible viably and productively to the end consumers is considered under the spot idea of the advertising otherwise known as a distribution channel.
Businesses use different types of systems and tools to accelerate the flow of raw material, beginning with the supplies to modification of the products and its distribution. Collaborative forecasting is one of the most common methods followed by retail and manufacturing businesses.
Digital product presentation requires interactive ways that allow buyers to have a real-time experience of the products. This leads to the need for innovative marketing strategies.
Customer relationship management is one of the core processes of an organization which deals in establishing, enhancing and maintaining the long term associations with the customers (Chalmeta, 2006).
Customer value creation has various meanings, some may consider it as the price of a commodity, whereas, others may consider value as a benefit or utility that is achieved after consumption.