Peter Drucker, the legendary management consultant stressed upon the need for innovation and established that a business enterprise has only two basic functions; marketing and innovation (Drucker, n.d. cited in Swaim, 2010).
business strategy, research and developmentIn the context of present business environments, it is often said that change is the only constant today. The markets are so volatile that what may be of relevance today may turn out to be a total waste in the immediate future (Reuvid, 2005).
As a response to current cut-throat competitive market situations, the companies often overburden their sales departments with unrealistic sales targets. The logic behind setting sales targets as high as possible is to stretch sales team’s efforts to the maximum.
customer satisfaction, marketing and advertisingThere was a time when markets were controlled solely by the demand-supply mechanism and the only humans who could influence the market were sellers (Panwar, 2001). Things have however changed over time.
marketing strategyThesis or dissertation forms an integral part of most of the doctorate and post-graduate academic programs. The basic idea behind asking a student to write a thesis or dissertation lies in checking his or her ability to apply the theory that have been imparted as part of the course program.
how to write, proofreadingIn today’s market scenario, it won’t be wrong to say that ‘customers are the king.’ Customers control the markets today and therefore the companies are focusing on enhancing customer satisfaction by every possible means.
business strategy, crm, marketing and advertisingArt therapy represents an integration of art with the medical science. Art therapy or ‘Therapeutic Art’ as it is often called refers to the use of art for therapeutic purposes.
human resource managementOver the time, there has been a substantial change in the structure and size of businesses. The businesses have grown in their sizes and the traditional simple organizational structures do not exist anymore.
theories of performance management system