All articles by Apara Bhattacharya

Application of Marshallian economics as an online shopping strategy

Online shopping facilitates buying and selling of products and services beyond the geographical periphery. The array of interdependence and parameters that emerge from coalescence among consumer purchasing behaviour, economics and human behaviour lead to the emergence of the Marshallian economics model. The advantage of this model is that it provides an idea of a marketplace consumer behaviour (Omotoyinbo et al., 2017).

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Use of Psychoanalytic theory and Pavlovian theory by online marketers

The Marshallian Economic was propounded by Alfred Marshall in order to propose the buying preferences of customers in the situation of product purchase (Biswas, 2012). Based on the gaps found in the Marshallian Economics, Psychoanalytic Theory and Pavlovian Theory of customer behaviour model were developed to fill them. The customers are given utmost preference in this economic model. Moreover, the model finds aggressive use in e-retailing services.

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How to come up with a research topic for PhD?

From the point of view of an academician, selecting a well-studied and appropriate research topic means that the researcher will conduct and will garner the interest of readers. When considered from the standpoint of a scholar, choosing the right research topic indicates that the researcher has clear idea of the course he has been enrolled with.  Read more »

What is the difference between systematic review and critical review?

Systematic review intends to find out the appropriate answers to the questions that have been developed in accordance with the research problem in a study. Thus, in accomplishing this objective, scholars implementing systematic review simply collect and present all the relevant scholarly evidence that confer to the eligibility criteria of an academic study.
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How to present ethical considerations in a dissertation?

Ethical considerations in a dissertation are one of the cardinal elements of the research methodology which confirms that the researcher has considered all necessary guidelines that make the research ethically valid. As this methodological element simultaneously confirms that the findings derived from the research are trustworthy so they can be readily used as references for future empirical works. There are some academically acknowledged ways by means of which the ethical considerations of research can be met. Read more »

India’s commitment towards environmental protection and climate change

There is a rising consensus for environmental protection across the world. Climate change is a concerning issue all over the world due to its manifold detrimental aftereffects. The term is interchangeable with the phrase “global warming”. Both terms refer to the rise in the mean global temperature resulting from increasing concentration of greenhouse gases (GHG) in the Earth’s atmosphere (EESI, 2018).  Read more »

Expectancy theory of performance management system

Performance management has been identified as a system that creates context for continuous monitoring and measuring activities of individual employees in a firm. Similarly it also measures the performance of the entire organization so that organisational goals are met in an effective manner (Lebas 1995). Expectancy theory is an essential theory that underlines the concept of performance management (Fletcher & Williams 1996; Steers et al. 2004). Read more »

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