Order fulfilment is an integral part of the Supply Chain Management (SCM) process. It works towards fulfilling the requirements of the consumers in the process.
Online shopping facilitates buying and selling of products and services beyond the geographical periphery. The array of interdependence and parameters that emerge from coalescence among consumer behaviour as well as economic and human behaviour lead to the emergence of several theories like the Marshallian economics model.
From the point of view of an academician, selecting a well-studied and appropriate research topic means that the researcher will conduct and will garner the interest of readers.
Ethical considerations in a study are one of the cardinal elements of the research methodology which confirms that the researcher has considered all necessary guidelines that make the research ethically valid.