All articles by Parul Goyal

Emergence of social network marketing in India

In the present technology influenced environment, the business model viability is no longer the conventional brick and mortar model. Today, most of the businesses have a virtual presence to reach out to their customers easily and also explore the possibilities of far-fetched geographical markets. Marketers need to keep abreast with the current society trends and formulate marketing strategies accordingly. Read more »

Importance of systems thinking in organisations today

In contemporary dynamic business scenario, the inter-dependence of organisations and influence of external & internal environmental factors on trade and organisational practices has intensified manifolds. Read more »

Role of management accounting and its evolution

With the changing business paradigms and intensifying global competition, the management theories propounded in the past, face a threat of becoming irrelevant for the contemporary business scenario as the models and approaches imparted to scholars at business schools and practical applicability does not represent a concrete and explicit connection. Read more »

Marketing strategies adopted for the bottom of the pyramid segment

The term ‘Bottom of the Pyramid’ was coined by C.K. Prahalad in 2005 in his work, The Fortune at the Bottom of the Pyramid . It refers to the concept of influencing the lives of poor population of the world through the managerial initiatives and business practices of multinational companies. This concept has gained wide range acceptability. Read more »

Role and importance of CSR in marketing

Today, companies are compelled to accommodate social activities in their marketing strategy. They are eagerly active in environmental welfare along with the implied economic prosperity. Companies today believe that they are viewed as corporate citizens. Consumers are very strong opinionated about social and environmental initiatives and tend to base their purchase decision on it. Read more »

An overview of the Indian coal scam

Indian coal scamThe Coal Scam or the “Coalgate” scandal has marred India’s reputation as a thriving economy yet again and exposed the magnitude of irregularities in the management of key reservoir of natural resource- Coal in 2012. Read more »

Contemporary business and management issues

Present day corporate scenario is dynamically advancing and changing and so are the problems and issues challenging the business enterprises in the contemporary setup. Read more »

Apple Inc.’s product distribution system in US and UK

Apple Inc. is a multinational company having its origin in US. It manufactures and markets consumer electronics, computer software and personal computers. As per the statistics of August 2010, Apple Inc. carries out its operations in 10 countries. It operates through its 301 retail outlets and an online business portal from where customers can buy the requisite products. Read more »

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