The situation of the Indian aviation industry
Aviation industry of industry have radically transmuted from being a highly regulated and poorly managed industry…
Author: Parul Goyal
Why airlines in India are facing losses?
Recently, Kingfisher Airlines was all over the news but for the wrong reasons. It is on the verge of a collapse. However, this is an alarm for the worse which is yet to come.
aviation industry, business, industry analysisHow not to get your thesis rejected?
Theses are an inevitable part of the masters and doctoral pedagogy. Candidates pour in their hearts, minds…
managing revisionsCelebrity endorsement in India
In India, celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional…
branding, business, marketing and advertisingInfluence of corporate culture on corporate strategies
Corporate Strategies are the determinants of the future of the business and its various integrated functions.
business strategyPharmaceutical industry and third party logistics in India
Outsourcing is the act of reassigning some of the business activities and decision making abilities to another firm who specializes…
supply chain managementCustomer focus: A Midas touch
In today’s highly competitive business scenario where firms compete for securing the maximum market share, customer acquisition…
Employee branding: A winning strategy
The concept of branding has always been prominent in marketing circles. Recently, it has attracted much broader management attention for many good reasons.
employee retention