All articles by Priya Chetty

Models of Human Resources Management or HRM practices

Human Resource Management (HRM) according to Armstrong (2014, p2), “is a strategic and coherent approach to the management of an organization’s most valued assets, the people working there who individually and collectively contribute to the achievement of its objectives”. HRM constitutes a system that brings together human resource philosophies, strategies, policies, processes, practices and programs. There are various models on HRM developed.

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Use of Hawkins Stern’s impulse buying theory (1962) in online shopping

The widespread popularity of online shopping in current times has undoubtedly enhanced the efficiency of the entire buying process. It has also posed to digital marketers the threat of losing to competition. This is why the marketers keep on trying novel tactics to fascinate new customers as well as retain the existing ones. One of the many tactics includes encouraging customers to buy impulsively (Foroughi et al., 2013). This phenomenon can be better explained through Hawkins Stern’s impulse buying theory (1962). This theory offers valuable insight into different circumstances under which the consumers are likely to indulge in impulse buying.

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Impact of mergers and acquisitions on shareholder’s wealth

The previous article focused upon the need for mergers and acquisitions, i.e. the need for value creation. This value creation arises in the form of improved business operations and financial performance. The financial performance is linked to shareholder value which in turn affects the capital structure of the businesses. Generating more wealth for the shareholders can help to build a strong capital structure which is essential for long term growth of businesses (Haleblian, et al, 2009). Therefore, it is important to examine the impact of mergers and acquisitions on the wealth of the shareholders.

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A review of models on buying decision-making process in online shopping

A previous article in this study explored a few key models of the consumer decision-making process. The article explained its application in the present shopping environment where online shopping has overtaken traditional in-store shopping in terms of growth. Over the years, many more such models of consumer behaviour have been proposed, particularly in the context of the online shopping environment. A few of these models are; Engel-Kollat Blackwell Model, Kim, Ferrin and Rao’s (2008) model, Yan and Dai’s (2009) model, and Fang’s (2012) model.

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Synergies in mergers and acquisitions

Synergies are a form of value addition created in merger and acquisition (M&A) activities. The value addition is a representation of the finances in the form of revenues and costs that these merged businesses can achieve. The value addition is not possible when businesses operate as separate entities. Formation of synergies can help businesses attain higher output, better placement of staff and good facilities (Ogada, Njuguna and Achoki, 2016). However, the past decade has witnessed a transformation in the formation of synergies. Traditionally, organizations merged to reduce costs or to expand their geographical presence. However, in the modern value creation process, businesses merge to expand their business capabilities into new domains (Loukianova, Nikulin and Vedernikov, 2017).

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Maslow’s hierarchy needs as a theory for online marketing

Maslow’s hierarchal need is known as a theoretical psychology concept which deals with five stages of the human need in a pyramid (Lee & Hanna, 2015). The basic needs of the human being comprise:

  1. psychological needs,
  2. safety and security needs,
  3. love and belongings need,
  4. self-esteem needs and,
  5. self-actualisation (Harrigan & Commons, 2015).

This model remains used by the businesses to target a particular group of customers through social media by community or group for promotions.

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The challenges of using forecasting techniques in logistics

Quantitative forecasting techniques refers to the approaches of forecasting used for examining the future trends by analysing the historical data. These forecasting techniques are applied through static methods like time series forecasting and casual forecasting (Spedding & Chan, 2010). The casual forecasting is conducted using simple or multiple regression models. On the other hand, casual forecasting is executed through the use of autoregressive moving average models. In logistics, time series forecasting focuses on analyzing the change in business strategies over a period of time. This forecasting is done using moving average and exponential smoothing which uses mathematical formulas to identify the forthcoming claim of the consumers addressed (Dombi, et al., 2018).

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Determinants of cross-country mergers and acquisitions

The 21st-century corporate world has witnessed the phase of globalization. It has led to technological advancement and the removal of trade barriers across countries. This is important as the competitive advantages of different organizations differ in terms of availability of raw material, investment, technology and so on. Therefore, in order to ensure long term growth potential, organizations have started forming cross country mergers and acquisitions (M&A). In contrast to the domestic mergers, cross country mergers help businesses in realizing the scope of new market opportunities. This is evident from the rise in the volume of cross border M&A.

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