All articles by Priya Chetty

Factors influencing online shopping behaviour of Millennials

Online shopping has grown exponentially over the past two decades due to technological advancements. This is leading to a change in consumer buying behaviour. A previous article in this study showed that buying behaviours are different according to age groups. One of the major reason is the difference between responsiveness towards the brand image and advertisement (SivaKumar & Gunasekaran, 2017). There are several factors that affect the online buying behaviour of consumers. This article describes the factors that affect Millennials consumers’ shopping behaviour.  

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Characteristics of brand loyalty of Generation Z and the millennials

Brand loyalty leads to the repeated purchase of products or services and holds an appropriate and positive attitude towards business. The success of e-commerce relies heavily on brand loyalty and it has been theorized as a “vital driver of post-purchase spectacles” (Ghane, Fatian and Gholamian, 2011). A loyal customer helps a brand by making repeated purchases, recommends the brand to their peers and spreads positive reviews through word of mouth. In order to improve brand loyalty among the millennials and Generation, it is important to understand customer requirements long-term commitment (Isa et al., 2015). However, brand loyalty differs among different age groups.

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The difference in shopping behaviour of generation Z and the millennial

It has been seen that each generation have their set of values based on technology and exposure that alter their responses towards advertisements and brand loyalty (Acar, 2014). It is important for the e-retailers to stay abreast of the latest trends from the shift in generations. Gen Z is the newest generation and comprises of people between the age bracket 4 to 24 years. Whereas millennial generation comprises of those who are between 23 to 38 years of age. Consumers falling in these groups are young and influential.

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Challenges of building an EdTech ecosystem in India

Technology in education is mainly being used in the primary education sector of India with students watching stories instead of reading or cramming alphabets and grammar or science in an interactive form (Watson, Watson and Reigeluth, 2015). On the other hand, the EdTech has been introduced only in secondary and higher secondary schools. It is yet to include education technology-based devices due to infrastructure and network management issues (Yadav, Gupta and Khetrapal, 2018). Nevertheless, some devices that make up the part of education technology presently in India are personal computers, laptops, mobile phones and tablets.

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Steps to conduct the capital asset pricing model (CAPM)

Capital asset pricing model (CAPM) is a method of estimating the risks of investing in a particular stock. It is mainly used by financial analysts and investors to decide what price they should pay for a particular stock. It was first used and developed by Harry Markowitz in 1952. Harry described the relationship between an investor’s risk and the expected return in CAPM. According to Markowitz, (2008), “the expected return of a particular security or a portfolio is equal to the rate on a risk-free security plus a risk premium. If the security or portfolio does not meet or exceed the required return, then the investment should not be entered into” (pg. 91). It means that, if Stock A is riskier than Stock B, the price of Stock A should be lower to compensate investors for taking on the increased risk.

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Different methods of conducting momentum analysis

In the previous article, different data types and challenges faced while conducting momentum of daily returns remain presented. There are different methods of calculating the momentum of stock prices. Each type of calculation depends on the type of data being used. Stock exchange experts use different tools to find the momentum of stocks, however, MS Excel is one the best methods. Apart from that, the STATA software package can be used for assessment of momentum investing.

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An introduction to momentum analysis

Momentum analysis is mainly done to measure the rate of rise or fall in stock prices (Sehgal and Jain, 2011). It is a method to show the trend of daily stocks and prices over time. Momentum analysis is applied only on financial stock prices of companies or stock portfolios. The use of momentum analysis dates back to the early 1990s, when a paper analyzing the momentum of stock returns on U.S. equities was presented for the period 1963-1990.

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Understanding different elements of the Gartner’s CRM model

The Customer Relationship Model (CRM) model developed by the market research and consulting firm, Gartner Inc. is known as the Gartner’s CRM model. Gartner is a global consultancy company headquartered in Connecticut, the USA has more than 5700 associates 1400 research analysts and consultants (Grazdane, 2013).

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