All articles by Priya Chetty

Goal-setting theory and performance management system

Goal-setting theory refers to the effects of setting goals on subsequent performance. Researcher Edwin Locke found that individuals who set specific, difficult goals performed better than those who set general, easy goals (Yearta, Maitlis, & Briner, 1995). The goal-setting theory states that specific and challenging goals with appropriate feedback contribute to improved performance. Goals direct the employee to perform their jobs. It further facilitates the employees in understanding the number of efforts required to put in. Read more »

Supply chain management in the e-commerce industry

Supply chain management (SCM) refers to strategies that optimize the flow of materials or services to make available the product or service from inception to the end consumer. It aims to perform this task in an integrated and cost-effective manner (Reis et al, 2014). Supply chain today is a part of every leading industry. The broad categories underlying the standard supply chain management for any industry include demand planning, sourcing, production, inventory management or storage, and logistics. The figure below represents these tasks. Read more »

A critical assessment of India’s stand in improving educational quality

The Indian Government has recognized the need to enhance the educational quality of pre- and in-service teacher skills. The District Institutes of Education and Training (DIET) has made structural innovation in terms of creating teacher’s training programmes (B.Ed, D.Ed, M.Ed) which offer systemic responsiveness to local requirements and skill expectations. Despite the efforts, there has been a significant shortfall in the ecological viability of the teachers who have undergone formal training as per regulatory requirements. Read more »

Factors affecting online consumer behaviour towards shopping

Internet proliferation in today’s time has led to a boost in online shopping. Social media acts as a promotional and advertising hub for e-commerce retailers which are the primary drivers of online consumer behaviour (Farooqi, 2017). It creates an impetus to understand online consumer behaviour towards shopping for sustaining online businesses and increasing the chances of profit and success in the long run (Elkhani and Bakri, 2012). This article reviews the most critical and relevant factors in today’s competitive business scenario. Read more »

Advantages of online shopping to consumers

Online shopping has showcased tremendous potential and can be even thought of replacing the conventional in-store shopping completely. This has been made possible through the phenomenal breakthroughs in information and communication technologies. Such technologies are shrinking geographical barriers into a virtual world. It has a ubiquitous effect on contemporary civilization, transforming everything from a workplace, working style to shopping and communications. The popularity of online retail is rising along with its foreseeable sustainable potentiality in the retail industry. There are many advantages of online shopping for the consumer. Therefore, more and more companies are willing to adopt it as the primary or alternative retail format (Nielsen, 2014). Read more »

Introduction of technology-based learning devices in the education sector of India

Technology-based learning devices in education are being commonly used in primary education in India. On the other hand, the EdTech has been introduced in the secondary and higher secondary schools but is yet to include a whole host of education technology-based learning devices and tools (Yadav, Gupta and Khetrapal, 2018). In terms of tools for education technology, they include gamification, simulation, digitized dialogues, and interactive whiteboards, among others (Shrivastav and Hiltz, 2013). Gamification involves the use of games (individual-based or group based) to create an engaging atmosphere where students can be taught. Read more »

Understanding point forecasting in STATA

A previous article demonstrated how to predict values for a variable that follows an autoregressive process. It showed that the first step is to identify an appropriate order of the autoregressive process. Then perform ARIMA modelling of the variable before generating the forecast. This article explains how to perform point forecasting in STATA, where one can generate forecast values even without performing ARIMA. Therefore, it is useful in any time series data. Read more »

An overview of the pharmaceutical industry of India

The pharmaceutical industry of India consists of the total value of pharmaceutical formulations sold in India. It is one of the major contributors in the healthcare industry. Indian pharmaceutical also plays a major role in the contribution of drugs globally. It provides many vaccines, generic drugs and other forms of treatment methods on global demand. In this article, the market size of the Indian pharmaceutical industry is compared in the global perspective. Read more »

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