All articles by Priya Chetty

Psychological theories of entrepreneurship

Psychological theories of entrepreneurship put emphasis on the emotional and mental aspects of the individuals that drive their entrepreneurial activities (Baum, Frese, & Baron, 2014). Three of the most popular psychological theories of entrepreneurship today include:

  1. McCelland’s theory,
  2. Rotter’s locus of control theory and,
  3. Action regulation theory.
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How to write the part “scope for further research”?

The part “scope for further research” is essential in every academic study such as a thesis, dissertation or journal paper. The main purpose of this part is to make the readers aware of the findings emerging from the study, and shortcomings. The shortcomings or the research gap guide for future researchers on a domain that they must consider to save time and avoid repetitive outcomes.

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Factors influencing consumer buying decisions

Consumer involvement in the buying decision can be seen as the decision-making process of the consumers in relation to pre and post-purchase. Through this cognitive process, consumers opt for one choice out of all the alternative options available. The previous article highlighted different types of buying decisions; routine response, limited, extensive and impulsive. Furthermore, this article highlights factors such as cultural, social, individual and psychological which affect consumer behaviour towards their buying decision.

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The IDIC model of Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is a management function that provides a base for creating and maintaining good relations for a long-term association. It provides a platform to organize and synchronize customer service, as well as works to provide effective technical support. Therefore the process of CRM becomes very important for a business in the long term. An effective CRM tool helps businesses with valuable feedback about products and attend queries and grievances.

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Why are consumers are happy with Amazon’s services?

SERVQUAL (Service Quality) model or service quality gap model is applied to explore the gaps and recognize different factors that result in a difference between expected services by consumers and the actual services being provided by the company (Wang et al., 2015).

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Buying decision types that affects consumer behaviour

Decision making is described as the cognitive process which leads to the selection of a choice or a set of action among alternative options and influences (Wolny & Charoensuksai, 2014). In the decision-making process, a final choice is derived which may or may not lead to action. There are different types of buying decision styles which affect consumer behaviour.

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Demand management planning process in supply chain management

Demand management is the supply chain management function that equates the capacity of the supply chain with customers’ requirements (Nummelin, Sulankivi, Kivinemi, & Koppinen, 2011). Provided that the underlying process is efficient, management can match both demand and supply and execute the plan with minimal disruptions. An efficient and adaptable demand management process makes a business more proactive to anticipated demand, and more reactive to unanticipated demand. To reduce costs and ensure consistent planning, it is important to reduce demand variability. Therefore, an important component of demand management is finding ways to reduce demand variability and improve operational flexibility.

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How do service quality dimensions affect online shopping decisions?

Service quality is defined as the difference between perceived performance and perceived expectations of consumers (Dhar, 2015). This is one of the critical factors for online businesses that influence online shopping decisions. At times, perception may differ from the actual experience. When actual service rendered by a brand differs from the expected quality, it leads to a gap.

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