Comparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.
CSR initiatives are being highly promoted through various media channels thus create an expansive halo effect that promotes the brand image and fosters better brand recall.
Toyota’s management philosophy has evolved from the country’s origins and has been reflected in the terms “Lean Manufacturing” and “Just in Time Production”, which was instrumental in developing.
The major drug market drivers are rising incomes, easier access to high-quality healthcare facilities, and greater awareness of personal health and hygiene.
Corporate communication is defined as the process of exchanging information between two or more people in an organization, usually with the intent of influencing their behavior.