In order to ensure long term growth potential, organizations have started forming cross country mergers and acquisitions (M&A).
The buying process goes through a series of steps, leading to a purchase decision (Ordun and Ordun, 2015). The series of steps that lead to either of the two outcomes is very important for marketers to understand to avoid negative outcomes. To understand these steps, marketers should first assess consumer buying behaviour.
Online shopping has grown exponentially over the past two decades due to technological advancements. This is leading to a change in consumer buying behaviour.
Brand loyalty leads to the repeated purchase of products or services and holds an appropriate and positive attitude towards business. The success of e-commerce relies heavily on brand loyalty and it has been theorized as a “vital driver of post-purchase spectacles”.
Generation Z is the newest generation and comprises of people between the age bracket 4 to 24 years. Whereas millennial generation comprises of those who are between 23 to 38 years of age.
E- Views offer an impressive toolkit that involves the series or the group of series that allows estimating panel data analysis ranging from the simplest to the complex types. Performing data analysis in E-views is easier to understand as all the necessary statistical modelling can be performed by estimating the regression equation.