Blogs as a tool for search engine optimisation

Blogs have gained increased prominence as a search engine optimisation (SEO) tool. However, not much of the mainstream media recognises this fact. Blogs are effective for SEO as the search engines like Google are more inclined towards constantly updated and specific key-word pages such as blogs. For instance, Payton (2009) lists search engine optimisation as one of the advantages of corporate blogging.

Kent (2008) says that blogs have become important SEO tools, that search engines visit frequently to index them, increasing their rankings. Kent gives the example of Google that even owns one of the top blogging-tools companies, Blogger.com which provides a way to integrate pages into the company website . However, he adds that for this to happen, it is extremely important to update the blog contents regularly.

Many organisations that set up blogs do not update the contents, destroying the very best feature of a blog in the digital world. Furthermore, not maintaining the blog to clean it of all inappropriate messages posted by search engine marketers like blog spam (which link the reader back to the search engine marketer’s page) will also destroy the quality and effectiveness of the blog.

It is easy to improve the search engine rank of a website through a blog. It id also easy to fill the contents with rich keywords and hyperlinks that redirect the reader to the rest of the site.

However, the negative aspect of blogs as an SEO tool is spam blogs, given Woodhouse (2005). He says that it is of no use if the blog has no other blog linked to it that can help the reader filter through them. it always helps to let the readers of a particular blog to go to other blogs and comment on them or simply talk about the other blogs. This is an important element in keeping the blog alive. It is sheer waste of potential to form a blog but not maintain it; and companies must use blogs for purposes other than an easy tool for publishing company news through internet (Woodhouse, 2005).

References

Abhinash Jena

Partner at Project Guru
Abhinash has worked in sales, branding, and marketing functions for GPS companies including MapmyIndia Navigators (www.MapmyIndia.com). In addition to writing for Knowledge Tank articles, he also writes the expert's advice for Thesis & Dissertations and Power Designs.

Related articles

  • The Buzz about SEO SEO stands for search engine optimization. Search engines were developed as a directory to all website addresses in the world. Today in this world when the internet has started shrinking ( Checkout the complete report by BBC) SEO is one of the most efficient emerging marketing tool.
  • The blogging phenomenon During the past year blogs have become a worldwide cultural phenomenon. Once the preserve of technically-minded enthusiasts, blogging has begun to transform key areas of society such as journalism and politics and now seems set to rival e-mail as a medium for personal communication.
  • Small business blogging In the international market, according to a research conducted by Harris Interactive (HP, 2005), ten per cent of the small business owners polled had included weblogs in their marketing plans, suggesting that there could be a significant increase in small business blogging over the next few years.
  • Promoting sales with SEO These are few of the many questions that a lot of young entrepreneurs ask themselves today. It is not difficult today to start a new business but it is difficult to promote it and convert prospects into sales.
  • Writing an effective review of literature in your paper For many writing the review of literature turns out to be very tricky as it requires you to thouroughly go through your dissertation for review of literature to ensure its perfection.
Discussions

1 Comments.

  1. Natashia Thielen

    I like this web article it’s a master piece! Glad I observed this on google.

Discuss

We are looking for candidates who have completed their master's degree or Ph.D. Click here to know more about our vacancies.