Linking organisational postmodernism theory and practice

This article gives a theoretical estimate of how postmodernism theory has come to play fundamental role in organizational theory, practice and set-up. Postmodernism is an intellectual concept that initiates new paradigm that influences many aspects including culture and organisations. Read more »

Cultural theories of entrepreneurship

Entrepreneurs are considered to be the seeds of the development of industries. Entrepreneurs play a pivotal role in the process of the promotion and execution of the business. In other words, entrepreneurs are the persons who are responsible for the organizing and managing the business by the judicious utilization of the theories of entrepreneurship. Read more »

Loss making Indian aviation industry

Indian aviation industryIndia’s aviation industry has consistently been in the news for huge losses. During the financial year 2012-13, the whole industry reported a loss of over Rs. 5,800 crores (Business Standard, 2014). In 2014-15 Air India alone posted net loss of Rs. 5,547 crores, indicating a deteriorating state of the industry (Financial Express, 2015). Read more »

Good performing firms have better corporate governance

Corporate governance refers to the administration of corporations. One of the broadest definitions of the term was used by Sir Adrian Cadbury, head of the Committee on the Financial Aspects of Corporate Governance in the United Kingdom: “Corporate governance is the system by which companies are directed and controlled”(Cadbury Committee, 1992). Read more »

Case study of Johnson Matthey company

Johnson Matthey is a leading producer of chemicals in the world today. With  an illustrious 200 years of past, it  has now diversified into precious metals, chemicals and catalysts. It has moved to third century by adapting its techniques and strategies to suit the industrial climates of its operating units. Read more »

Importance of resource based view

Company operates with two components i.e. resources and products or service which in turn are derived from resources only (Alvarez & Busenitz 2007). As per the resource based view, firm’s resources can be considered determinant of competitive advantage and performance within the firm (Barney et al. 2001; Barney & Mackey 2005). Read more »

Digital marketing innovation by Samsung

Digital innovation is the next iteration of digital media (Anon 2012). Digital media is tied with lower costs, easier usability and higher bandwidth to increase awareness in different fields like education, health care industries, etc. Read more »

Risk is an important aspect of project management

Project management has become an integral part of most business organisations today due to a number of reasons. As the nature of business becomes increasingly complex and more demanding it becomes pertinent for companies to innovate effective management methods. Read more »

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